Be Light Years Ahead in 90 Days.
At 26 Characters, we can plan your entire content marketing strategy, including mapping out the next 12 months of your content, in 90 days. We can be that efficient because we choose to dispense with the fluff that expands and eventually bogs down so many marketing projects.
We come in prepared to work, intent on learning your key objectives and turning them into an effective strategy. Instead of presentations, buzzwords and jargon designed to impress, we move right into a proven planning process driven by what you want to achieve and designed to set you up for success.
You guide, you direct, we do the heavy lifting. The finished product is 100% yours. We’ll even use your company PowerPoint template so you can take credit for the work. Because we’re not interested in credit. We’re interested in results.
Without focus from the start, you can get pulled in unproductive directions. We start by asking "what marketing or business problems are we trying to solve?"
Engaging the right people at the right time is critical to development an implementation of your plan.
We belive great strategy is always connected to execution. That's why the 90-day planning process addreses tactics like channels, messages and content creation calendars.
Based on what you want to achieve, we outline the key metrics to be driven by content marketing.
We map out key segments for your marketing message, targeting multiple audiences with unique content.
We determine how to best support your marketing efforts using the right channels, frequency and timing to maximize impact.
We measure the performance and impact of content marketing to validate effectiveness and accuracy.
We build the narrative theme that makes your message unique and compelling.
We match an established tone and personality or push the boundaries when requested.
We evaluate and recommend channels, messages and content creation calendars.
We plan and activate integrated stories that support your overarching marketing message.
We've learned that roadmapping is the best way to get alignment. Beyond having your leadership team on board, here are additional reasons why we like to roadmap.
First, we roll up our sleeves and do actual work. Second, you get a sense of our expertise and if we're a good fit. Third, you get to show progress since our work is brought to life in a professionally designed infographic.
We use infographics because it's a high level summary of the approach and it gets people excited. It's also a subtle nod to the power of content marketing.
Roadmapping is a 2 week process and costs $3,500. If you move forward with a strategy project, the cost of roadmapping is credited towards your strategy fee. Learn more about how Roadmapping works.
If you're interested in using our content strategy service, the next step is for us to have a brief conversation. After we speak, you'll be able to...