Infinity-Loop2x.png 90 Day Content Plan

Be light years ahead in 90 days.

At 26 Characters, we can plan your entire content marketing strategy, including mapping out the next 12 months of your content, in 90 days. We can be that efficient because we choose to dispense with the fluff that expands and eventually bogs down so many marketing projects.

We come in prepared to work, intent on learning your key objectives and turning them into an effective strategy. Instead of presentations, buzzwords and jargon designed to impress, we move right into a proven planning process driven by what you want to achieve and designed to set you up for success.

You guide, you direct, we do the heavy lifting. The finished product is 100% yours. We’ll even use your company PowerPoint template so you can take credit for the work. Because we’re not interested in credit. We’re interested in results.

 

In 90 days you can have a compete content marketing plan

Content marketing is very powerful.

But it can get away from you.

Set yourself up with a focused and disiplined approach.

Set clear goals so you know what success means
 
Set clear goals so you know what success means
 

Without focus from the start, you can get pulled in unproductive directions. We start by asking "what marketing or business problems are we trying to solve?"

Develop an internal communication plan to ensure a smooth rollout.
 
Develop an internal communication plan to ensure a smooth rollout.
 

Engaging the right people at the right time is critical to development an implementation of your plan.

Think ahead and understand how to activate your plan
 
Think ahead and understand how to activate your plan
 

We belive great strategy is always connected to execution. That's why the 90-day planning process addreses tactics like channels, messages and content creation calendars.

The best intentions at content marketing are no replacement for a solid strategy.

Here are the building blocks of our 90 Day Content Plan.

Goals
 
Goals

Based on what you want to achieve, we outline the key metrics to be driven by content marketing.

Audience
 
Audience

We map out key segments for your marketing message, targeting multiple audiences with unique content.

Channels
 
Channels

We determine how to best support your marketing efforts using the right channels, frequency and timing to maximize impact.

Measurement & Analytics
 
Measurement & Analytics

We measure the performance and impact of content marketing to validate effectiveness and accuracy.

Storytelling Framework
 
Storytelling Framework

We build the narrative theme that makes your message unique and compelling.

Creative Approach
 
Creative Approach

We match an established tone and personality or push the boundaries when requested.

Tactical Recommendation
 
Tactical Recommendation

We evaluate and recommend channels, messages and content creation calendars.

12 Month Editorial Plan
 
12 Month Editorial Plan

We plan and activate integrated stories that support your overarching marketing message.

A better path helps set you up for success down the road.

Your previous experience with content marketing does not need to define your future direction. We're here to help make it easier to plan and execute content that you can be proud of.

You can rely on 26 Characters to guide you to success by helping you establish and/or maintain a postitive, productive dialogue with your audiences. It all starts with a plan. Let's start yours soon.

A better path helps set you up for success down the road.
Who's ready to start this content bus?

Without a clear plan, it's very difficult to get consistent results. After completing this 90-day Content Plan, you'll be able to:

  • Align on how to best leverage content marketing
  • Map out key audiences and channels
  • Get clarity on metrics you need to track
  • Understand what your next 12 months of content creation will look like