The modern executive needs to understand and embrace content marketing in order to bring his or her vision to life. The most successful executives understand that inspiration doesn’t come from occasional top-down edicts. It comes from consistent connections. From transparency and visibility and clarity about values and objectives.
Content marketing provides executives with the means to tell their stories and guide their companies. 26 Characters provides the partners to pull it off by maintaining a connection that relates the story consistently, honestly and authentically.
Put the needs of employees, customers and prospects first.
Make sure your message is heard and acknowledged on a broad range of channels.
New media channels allow for positivity, personalized storytelling and inspiration.
We start with aligning on how you want to use content marketing to bring your story to life.
We make sure the content is meaningful to the audience and identifies with their needs.
We look at multiple channels for distribution focused on owned and earned media.
We create a content roadmap outlining audience, channels, messages and narrative themes for the next 12 months.
We map out the types of short, medium and long-form content needed based on goals.
We determine the technology – publishing tools, analytics, tracking, website integration and social media – needed to setup the program.
We provide a $10K credit which can be used with our content creation service.
We've learned that roadmapping is the best way to get alignment. Beyond having your leadership team on board, here are additional reasons why we like to roadmap.
First, we roll up our sleeves and do actual work. Second, you get a sense of our expertise and if we're a good fit. Third, you get to show progress since our work is brought to life in a professionally designed infographic.
We use infographics because it's a high level summary of the approach and it gets people excited. It's also a subtle nod to the power of content marketing.
Roadmapping is a 2 week process and costs $3,500. If you move forward with a strategy project, the cost of roadmapping is credited towards your strategy fee. Learn more about how Roadmapping works.
If you're interested in using our Executive Kit Strategy, the next step is for us to have a brief conversation. After we speak, you'll be able to...