The modern executive needs to understand and embrace content marketing in order to bring his or her vision to life. The most successful executives understand that inspiration doesn’t come from occasional top-down edicts. It comes from consistent connections. From transparency and visibility and clarity about values and objectives.
Content marketing provides executives with the means to tell their stories and guide their companies. 26 Characters provides the partners to pull it off by maintaining a connection that relates the story consistently, honestly and authentically.
Put the needs of employees, customers and prospects first.
Make sure your message is heard and acknowledged on a broad range of channels.
New media channels allow for positivity, personalized storytelling and inspiration.
We start with aligning on how you want to use content marketing to bring your story to life.
We make sure the content is meaningful to the audience and identifies with their needs.
We look at multiple channels for distribution focused on owned and earned media.
We create a content roadmap outlining audience, channels, messages and narrative themes for the next 12 months.
We map out the types of short, medium and long-form content needed based on goals.
We determine the technology – publishing tools, analytics, tracking, website integration and social media – needed to setup the program.
We provide a $10K credit which can be used with our content creation service.
Constant demands on your time and energy make it difficult to focus on a task that could have an incredible payoff. You know people expect more from the C-suite today. Employees want to be involved, to feel like they’re heard, to feel like they can make a difference.
That means making yourself and your aspirations for the company more accessible. There’s no better way to do that than with content marketing. And no better content marketing partner than 26 Characters.