Infinity-Loop2x.png Employer Brand Kit

Because Robots Are Not the Immediate Future.

Telling the story of why it's great to work at your company has never been more important. With low unemployment, a younger workforce with different aspirations and a shortage of technology skills, everyone is struggling to attract and retain talent.

Our Employer Brand Activation Kit takes your existing employee value proposition and activates it through content marketing. We listen to your challenges, figure out what your true obstacles are and turn everything we learn into a plan that’s easy to put into place.

 

Because robots are not the immediate future.

Top Talent Will Look Elsewhere If You Don’t Have a Compelling Story.
Here’s How You Can Benefit.

Convert more candidates
 
Convert more candidates

Turn a casual interest into a burning desire with your story.

Better retain existing employees
 
Better retain existing employees

Provide inspiration and direction by increasing awareness and regularly communicating your story.

Increase pride in your company
 
Increase pride in your company

Your story is an asset that can be leveraged over time to make a lasting connection on an emotional level.

"Simply developing a catchy PR campaign is not enough to make an employer brand campaign" - Anne Bogardus

75 Days From Now You Can Have a Compelling Story.
Here’s How We Make It Happen.

Goals
 
Goals

We start with aligning on how you want to use content marketing to bring your employer brand to life.

Audiences
 
Audiences

We make sure the content is meaningful to the internal and external audience needs.

Channels
 
Channels

We look at multiple channels for distribution focused on owned and earned media.

12 Month Editorial Calendar
 
12 Month Editorial Calendar

We create a content roadmap outlining audience, channels, messages and narrative themes for the next 12 months.

Storytelling approach
 
Storytelling approach

We identify the narrative that brings your employer brand to life through content marketing. We focus on real stories and real people vs. re-hashing a bunch of talking points.

Employee Activation
 
Employee Activation

We build a plan to harness to power of your employees.

 

Implementation Plan
 
Implementation Plan

This is your internal and external plan to connect with a variety of audiences.

To Purchase Our Employer Brand Service, You Need to First Complete a Roadmapping Exercise.

We've learned that roadmapping is the best way to get alignment. Beyond having your leadership team on board, here are additional reasons why we like to roadmap.

First, we roll up our sleeves and do actual work. Second, you get a sense of our expertise and if we're a good fit. Third, you get to show progress since our work is brought to life in a professionally designed infographic.

We use infographics because it's a high level summary of the approach and it gets people excited. It's also a subtle nod to the power of content marketing. 

Roadmapping is a 2 week process and costs $3,500. If you move forward with an employer brand project, the cost of roadmapping is credited towards your strategy fee. Learn more about how Roadmapping works.

 

It's exciting (and valuable) to find your voice. Let's take the first step together.
Take the First Step and Setup a 20 Minute Phone Call

If you're interested in using our employer brand service, the next step is for us to have a brief conversation. After we speak, you'll be able to...

  • Understand all the benefits of an employer brand content strategy.
  • Discuss other services we offer
  • Learn about our availability for our next Roadmapping session