Telling the story of why it's great to work at your company has never been more important. With low unemployment, a younger workforce with different aspirations and a shortage of technology skills, everyone is struggling to attract and retain talent.
Our Employer Brand Activation Kit takes your existing employee value proposition and activates it through content marketing. We listen to your challenges, figure out what your true obstacles are and turn everything we learn into a plan that’s easy to put into place.
Turn a casual interest into a burning desire with your story.
Provide inspiration and direction by increasing awareness and regularly communicating your story.
Your story is an asset that can be leveraged over time to make a lasting connection on an emotional level.
We start with aligning on how you want to use content marketing to bring your employer brand to life.
We make sure the content is meaningful to the internal and external audience needs.
We look at multiple channels for distribution focused on owned and earned media.
We create a content roadmap outlining audience, channels, messages and narrative themes for the next 12 months.
We identify the narrative that brings your employer brand to life through content marketing. We focus on real stories and real people vs. re-hashing a bunch of talking points.
We build a plan to harness to power of your employees.
This is your internal and external plan to connect with a variety of audiences.
By exploring and listening, we can help you find what’s novel and interesting about your brand story to make it an effective tool to attract and retain talent.
We can help you uncover the details and authenticity behind the most interesting aspects of where your brand has been and where it’s headed. Like every great narrative, your story can engage and ground your employees, helping to inspire and motivate them to overcome any barrier to success.
Without a clear plan, it's very difficult to get consistent results from content marketing. After completing this 75 day plan, you'll be able to...