Telling the story of why it's great to work at your company has never been more important. With low unemployment, a younger workforce with different aspirations and a shortage of technology skills, everyone is struggling to attract and retain talent.
Our Employer Brand Activation Kit takes your existing employee value proposition and activates it through content marketing. We listen to your challenges, figure out what your true obstacles are and turn everything we learn into a plan that’s easy to put into place.
Turn a casual interest into a burning desire with your story.
Provide inspiration and direction by increasing awareness and regularly communicating your story.
Your story is an asset that can be leveraged over time to make a lasting connection on an emotional level.
We start with aligning on how you want to use content marketing to bring your employer brand to life.
We make sure the content is meaningful to the internal and external audience needs.
We look at multiple channels for distribution focused on owned and earned media.
We create a content roadmap outlining audience, channels, messages and narrative themes for the next 12 months.
We identify the narrative that brings your employer brand to life through content marketing. We focus on real stories and real people vs. re-hashing a bunch of talking points.
We build a plan to harness to power of your employees.
This is your internal and external plan to connect with a variety of audiences.
We've learned that roadmapping is the best way to get alignment. Beyond having your leadership team on board, here are additional reasons why we like to roadmap.
First, we roll up our sleeves and do actual work. Second, you get a sense of our expertise and if we're a good fit. Third, you get to show progress since our work is brought to life in a professionally designed infographic.
We use infographics because it's a high level summary of the approach and it gets people excited. It's also a subtle nod to the power of content marketing.
Roadmapping is a 2 week process and costs $3,500. If you move forward with an employer brand project, the cost of roadmapping is credited towards your strategy fee. Learn more about how Roadmapping works.
If you're interested in using our employer brand service, the next step is for us to have a brief conversation. After we speak, you'll be able to...