Bringing you interesting contemporary takes, industry tips and tricks, guest interviews, and true stories from B2B marketers in the trenches.
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In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Mark Colgan, a seasoned B2B sales and marketing professional with 14 years of experience. They delve into Colgan's professional journey from recruiting to co-founding a 20-person PR agency, exploring his hands-on experience in digital marketing and revenue leadership roles.
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In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Mark Donnigan, a dynamic professional whose career spans across computer science, music, and revenue strategy. Mark's unique blend of technical expertise and marketing savvy offers listeners a rich, multifaceted perspective on the marketing landscape.
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In this Interesting B2B Marketers podcast episode, Steve Goldhaber talks with Rowan Tonkin, CMO at Planful. With his international experience, Rowan shares the complexities of executing a company rebrand within a tight timeline, focusing on the necessity of a customer-centric approach and external collaboration. The conversation further explores the strategy behind marketing a data technology platform, highlighting the benefits of account tiering, hyper-personalization, and intent data.
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In this episode of the Interesting B2B Marketers podcast, Steve and Jamie Gier, Chief Marketing Officer of DexCare, discussed a variety of topics including building a new category in the healthcare technology industry, humanizing technology for branding purposes, marketing lessons from their past experiences, current changes in marketing and the qualities they look for in B2B marketers.
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In this episode of Interesting B2B Marketers, Steve sits down with Brian Beck, a veteran in the e-commerce field with over 20 years of experience specializing in B2B e-commerce. They discuss the case study of a manufacturer of pneumatic tools managing channel conflict due to numerous unidentified sellers on Amazon, as well as a distributor selling on Amazon, and the benefits and challenges associated with it.
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In this episode of the Interesting B2B Marketers podcast, Steve sits in with Andy Crestodina, co-founder of Orbit Media Studios. Andy has over 22 years of experience in SEO and website visitor psychology research and shares two case studies on topics such as website redesigns, keyword targeting, user engagement metrics, conversion optimization, content marketing, and the impact of AI on search behavior.
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In this episode of the Interesting B2B Marketers podcast, Steve and Amy Littleton discuss the importance of thought leadership in the B2B space and how to use data and research as powerful tools for positioning a company.
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In the latest episode of the Interesting B2B Marketers Podcast, Steve and Barbara Stewart both have decades of diverse expertise in advertising, consultancy, marketing, and behavioral science.
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On the latest episode of the Interesting B2B Marketers podcast, Steve and Nate Bagley discuss how to implement a comprehensive win-loss analysis program within an organization.
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In the latest episode of the Interesting B2B Marketers podcast, Steve and Ari Capogeannis discuss the balance between traditional and new marketing approaches focusing on data-driven transformation.
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