Why should someone care about your product when you put it out there? No matter how much time and effort you’ve put into it, no matter how confident you are in the quality and appeal of your product, it’s a mistake to assume that people will care when you launch it.
Indeed, most people will chalk it up to yet “another thing from another company.”
Grab their attention with 26 Characters’ New Product Launch Kit, and build a story around not only what you're selling, but why you’re selling it. If you can tell people the why, you have a better change of creating intrigue and genuine interest.
Tell a more compelling story to connect on a different level with customers and drive success.
Make your story engaging and unique, and you’ll turn customers into advocates.
More than just observers, you want your customers to be part of your story, even see themselves as the main character.
Based on what you want to accomplish with your launch, we outline the key metrics to be driven by content marketing.
We make sure the content is meaningful to the audience and identifies with their needs.
We look at multiple channels for distribution focused on owned and earned media.
We create a content roadmap outlining audience, channels, messages and narrative themes for the next 3-5 months.
We identify the narrative theme that makes your product or service launch interesting. This ensures people don't perceive it as just another product.
We execute your content according to plan.
You need to treat your existing clients different then other people. We take a "sneak peak" approach to make sure they have a heads up that it's coming.
Ongoing engagement after the launch ensures that our story is engaging, and working. Don't make the mistake of thinking everything happens on launch day.
Using press releases and media alerts to launch a product won’t make a ripple in your marketing universe today.
Use content marketing to tell the story about your product or service launch, and you’ll have customers leaning in to hear more.
Make sure your next product launch is a measurable success. Use 26 Characters' 75-Day New Product Launch Plan to: