Infinity-Loop2x.png Content Strategy (In 90 Days)

Be Light Years Ahead in 90 Days.

At 26 Characters, we can plan your entire content marketing strategy, including mapping out the next 12 months of your content, in 90 days. We can be that efficient because we choose to dispense with the fluff that expands and eventually bogs down so many marketing projects.

We come in prepared to work, intent on learning your key objectives and turning them into an effective strategy. Instead of presentations, buzzwords and jargon designed to impress, we move right into a proven planning process driven by what you want to achieve and designed to set you up for success.

You guide, you direct, we do the heavy lifting. The finished product is 100% yours. We’ll even use your company PowerPoint template so you can take credit for the work. Because we’re not interested in credit. We’re interested in results.

 

In 90 days you can have a compete content marketing plan

Content Marketing Is Very Powerful.

But It Can Get Away From You.

Set Yourself Up With a Focused and Disciplined Approach.

Set clear goals so you know what success means
 
Set clear goals so you know what success means
 

Without focus from the start, you can get pulled in unproductive directions. We start by asking "what marketing or business problems are we trying to solve?"

Develop an internal communication plan to ensure a smooth rollout.
 
Develop an internal communication plan to ensure a smooth rollout.
 

Engaging the right people at the right time is critical to development an implementation of your plan.

Think ahead and understand how to activate your plan
 
Think ahead and understand how to activate your plan
 

We believe great strategy is always connected to execution. That's why the 90-day planning process addresses tactics like channels, messages and content creation calendars.

The best intentions at content marketing are no replacement for a solid strategy.

Here Are the Building Blocks of Our Content Strategy.

Goals
 
Goals

Based on what you want to achieve, we outline the key metrics to be driven by content marketing.

Audience
 
Audience

We map out key segments for your marketing message, targeting multiple audiences with unique content.

Channels
 
Channels

We determine how to best support your marketing efforts using the right channels, frequency and timing to maximize impact.

Measurement & Analytics
 
Measurement & Analytics

We measure the performance and impact of content marketing to validate effectiveness and accuracy.

Storytelling Framework
 
Storytelling Framework

We build the narrative theme that makes your message unique and compelling.

Creative Approach
 
Creative Approach

We match an established tone and personality or push the boundaries when requested.

Tactical Recommendation
 
Tactical Recommendation

We evaluate and recommend channels, messages and content creation calendars.

12 Month Editorial Plan
 
12 Month Editorial Plan

We plan and activate integrated stories that support your overarching marketing message.

To Purchase Our Content Strategy Service, You Need to First Complete a Roadmapping Exercise.

We've learned that roadmapping is the best way to get alignment. Beyond having your leadership team on board, here are additional reasons why we like to roadmap.

First, we roll up our sleeves and do actual work. Second, you get a sense of our expertise and if we're a good fit. Third, you get to show progress since our work is brought to life in a professionally designed infographic.

We use infographics because it's a high level summary of the approach and it gets people excited. It's also a subtle nod to the power of content marketing. 

Roadmapping is a 2 week process and costs $3,500. If you move forward with a strategy project, the cost of roadmapping is credited towards your strategy fee. Learn more about how Roadmapping works.

 

A better path helps set you up for success down the road.
Take the First Step and Setup a 20 Minute Phone Call

If you're interested in using our content strategy service, the next step is for us to have a brief conversation. After we speak, you'll be able to...

  • Understand all the benefits of content strategy.
  • Discuss the different content strategies and content kits we offer.
  • Learn about our availability for a Roadmapping session.