The 26 Character Blog

The 26 Character Blog


Helping you train and run your content marathon.

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Ask These 3 Questions to Gain Instant Influence

By | on 19, Dec 2017 |   case study

What’s the best way to create engaging content in the financial services industry? Offer to give readers an edge that will help them generate more business.

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The Universal Language of Marketingese

By | on 13, Dec 2017 |   tips

The brief was explicit in its ask yet still read like Greek. Suffice to say I do not speak Greek. Luckily, however, I was fluent in Marketingese.

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Striking that Fine Balance of Readable and Discoverable with Content Marketing

By | on 12, Dec 2017 |   case study

  What’s more important? Smart writing? Or smart SEO?

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Relax... Here Are 5 Ways to Prove Your B2B Content Marketing Works

By | on 06, Dec 2017 |   measurement

As a marketer, I take pride in my ability to self-evaluate my performance. B2B content marketing can be especially tricky. There’s no one-size-fits-all approach.

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The Insider’s Guide to Getting the Most out of your 2018 Content Marketing Budget

By | on 30, Nov 2017 |   content budget tips

Many of us may already be deep into the budgeting process for 2018. You probably already have a good understanding of how much you’ll have in the upcoming year, and you probably have been presenting y[...]

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Proof that Listening is More Important than Talking...

By | on 15, Nov 2017 |   listening company launch

About two months ago, I announced my new business via a LinkedIn article. As part of the story I told, I asked people for their advice. I received 89 solid responses (which I've summarized below)

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How a Content Marketing Collective Can Lower Your B2B Blood Pressure

By | on 02, Nov 2017 |   content content marketing collective b2b

We all know content marketing has transformed the way B2B companies grow. But most people don’t realize an important aspect of it – companies are not having as much success as they should.

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“What’s Our Digital Strategy?” You’re Asking the Wrong Question!

By | on 11, Oct 2017 |   strategy digital

Have you ever asked:

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What’s the Best Advice You Can Give Someone Who’s Starting Their Own Company? (Btw.. That Someone Is Me)

By | on 15, Sep 2017 |   story company launch

I’ve definitely felt this way before. I remember it distinctly. It was 7am in October 2003. I was at the starting line of the Chicago Marathon, squashed between 40,000 other runners like a pack of sar[...]

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