The 26 Character Blog

The 26 Character Blog

Articles on b2b

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9 Ways to Sell Your Ideas to the CMO

By | on 24, Apr 2018 |   tips b2b

It can be frustrating if a great marketing idea ends up going nowhere, getting rejected due to CMOs and other internal decision-makers being “not interested” or “too busy.”

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Two Characters in Search of a Connection: A Twist on B2B Content Development

By | on 23, Apr 2018 |   b2b

The two characters I have in mind, of course, are the two distinct parties involved in every content interaction: your brand and your customer. While content development and execution may take a team [...]

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5 Ways for Your Marketing Team to Create Content

By | on 21, Dec 2017 |   b2b content marketing collective

Many say creating content is hard – ever wondered why? It’s because most people don’t fully understand how much talent is required throughout the process. They also don’t know all about different ways[...]

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How a Content Marketing Collective Can Lower Your B2B Blood Pressure

By | on 02, Nov 2017 |   content content marketing collective b2b

We all know content marketing has transformed the way B2B companies grow. But most people don’t realize an important aspect of it – companies are not having as much success as they should.

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