The 26 Character Blog

The 26 Character Blog

Articles on tips

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8 ways to make sure your B2B employee advocacy program doesn't flop

By | on 11, Jun 2018 |   tips

Note: This post originally appeared in B2B Marketing. Click here to see it on their website. Employee advocacy programs have been all the rage the past two to three years. They’re capable of deliverin[...]

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9 Ways to Sell Your Ideas to the CMO

By | on 24, Apr 2018 |   tips b2b

It can be frustrating if a great marketing idea ends up going nowhere, getting rejected due to CMOs and other internal decision-makers being “not interested” or “too busy.”

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The Universal Language of Marketingese

By | on 13, Dec 2017 |   tips

The brief was explicit in its ask yet still read like Greek. Suffice to say I do not speak Greek. Luckily, however, I was fluent in Marketingese.

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The Insider’s Guide to Getting the Most out of your 2018 Content Marketing Budget

By | on 30, Nov 2017 |   content budget tips

Many of us may already be deep into the budgeting process for 2018. You probably already have a good understanding of how much you’ll have in the upcoming year, and you probably have been presenting y[...]

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