It's simple. They only trust writers who have relevant industry expertise.
That makes sense. So what's the problem? Why is it so hard to find talented B2B content creators?
Because it takes time to master most B2B industries. Why?
First, you need to understand the business dynamics. Second, how each competitor positions themselves. Third, understand the jargon. And last, but not least, don't forget about knowing how to partner with sales.
Why is partnering with sales important? Because you need to factor in all the rational and emotional decisions customers go through before you can start creating effective content.
That's precisely why we created 26 Characters - to give companies access to expert content creators with proven industry experience.
Did you know the average writer on our team has 26+ years of experience? Think of how helpful that is to your company. It's the ultimate "been there, done that", experience giving you a leg up on the competition.
What industries do our content creators have expertise in?
When we assembled our team, we weren't just looking for people with good experience. Who were we looking for? Content creators at the top of their game.
What companies have our writers worked for over the years? Here's a short list:
Why is it important to show our depth of experience? Because our writers understand what you're up against, both inside and outside your company.
Why is this so crucial when it comes to content marketing? Because if someone doesn't understand your business, they can't create content that works.
Who did we develop our content creation model for? B2B marketers who are looking for someone to produce high quality content. Are we the cheapest? No. Will we create the highest quality content that makes an impact? Absolutely.
Do you already have content creators working inside your company? No worries. Use us when you're over capacity. Don't have any resources at all? Think of us as the in-house team you've always wanted.
We take each piece of content from planning through final production. You choose your content from a menu. We list out all the assumptions (i.e., rounds, format, etc.) so you know exactly what you're getting. We create. You react. We tweak to perfection.
No one has (or should have) the same content needs every month. And no one is more agile than 26 Characters, making it easy to change deliverables on the fly. Need a photoshoot and long-form blog post this month? Great. Let’s change it up.
Fixed pricing means no scoping process. So you can create content faster, with fewer hassles and no intellectual property disputes. You always own 100% of the files and rights to your content.
This part is honestly less stressful than ordering a custom sandwich or burrito. Need a video, an article, or a social media post? It’s right there on our content menu with the price right next to it. You can also check out assumptions so we’re on the same page, and then your order is on its way. Can’t find exactly what you want on the menu? No worries. We’re happy to create your custom item with up-front pricing.DOWNLOAD MENU
Q. How much does it cost?
Click here to download a PDF with pricing.
Q. Why do you show pricing on your website?
We're confident in the value we provide. We don't believe in charging different companies different prices. Also, showing pricing up front means we save you (and us) unnecessary meeting time if you can't afford our services.
Q. Why do you use fixed fees vs. hourly billing?
We've found that hourly billing isn't the right structure for creating high quality content. It creates an environment where content creators are encouraged to take longer. We also like fixed fees because it eliminates the anxiety clients have with managing their budget.
Q. How does it work?
It's pretty simple. You start by selecting which type of content you want from our menu. We then assemble the best content creators based on your industry and goals. After that, we kick off the project. We'll share work in creative presentations, as well as using our real-time project management tool.
Q. What if I don't see a content type on your menu?
No worries. Just let us know what you're looking for and we'll send you a price.
Q. How will we work together?
You'll be assigned an Account Director who will manage everything. They'll pull in the content creators for key meetings, presentations, etc. This gives you one point of contact instead of managing a team.
Q. How soon can you start working?
It usually takes a week to kick off a project.
Q. Do you offer a discount for multiple pieces of content?
Yes. If you're looking for a long-term partner, we can talk about preferred pricing.
Q. What if I'm not happy with the quality of the content?
We've never received this feedback from a client. But if you're not pleased, we'll refund 100% of your money. In return, you agree not to publish the content we created for you.
Here are the areas we focus on:
Articles: Need to communicate a point of view or a compelling story? We create articles that can be sent in a newsletter, LinkedIn, or submitted to industry publications.
Infographics: Want to break through the clutter or make your boring product look interesting? Infographics grab attention and engage your customer so they remember what you want them to.
Ebooks: Looking to create an effective lead magnet to generate new customers? Offering an ebook can jump start your customer acquisition efforts.
Social Media: Want to stay top of mind with your customers, as well as be seen by prospects? Creating a steady drum beat of content will make sure people don't forget about you.
White Papers: Looking to communicate technical information or research? We do traditional white papers, as well.
Animated Videos: Trying to standout in a social media feed? Or are you looking to take your static page and bring it to life? Animated videos are a proven way to increase engagement.
"What's most challenging for content creation these days? Finding the right tone and content for the audience. For example, you need to understand what's going to "grab" your audience. My company has a variety of demographic and psychographic segments and we're always experimenting with the right message and content type. 26 Characters is a company that understand this. They also make it easy with their fixed fee pricing (and custom projects if you desire). I also like having access to expert content creators in a variety of disciplines. I recommend this to any medium or large sized company that needs a variety of content. The three most compelling benefits are 1) The simple menu of services 2) Access to expert content creators and 3) Transparency in pricing."
"Many companies face the challenge of how to communicate to a specific audience in a relevant way – one that motivates customer behaviors and/or attitudes. The challenge comes from not having the right in-house resources. The alternative is to use outside agencies that can be very expensive, require long lead times and usually require a long-term commitment. The agency model just doesn’t work anymore when you need great content.Companies need to be nimble and have tools at their disposal to respond quickly to an opportunity.
This is where 26 Characters can step in – filling a void most companies don’t even realize they have. 26 Characters has a pool of highly experienced writers, designers, animators and photographers. They have deep knowledge of key verticals allowing them to build relevancy with customers and make the content creation process easier for you.
The biggest differentiator is how 26 Character’s has a turn-key system. Companies can select which content is right for a specific project, and tap into a pool of talent. If you’re looking to increase performance of your current programs, or even put together a plan for the first time and you don’t know where to begin – but you know you don’t want to bring on new employees or use an expensive agency - contact 26 Characters to see how they can help."