It's simple. They only trust writers who understand healthcare.
That makes sense. So what's the problem? Why is it so hard to find talented healthcare content creators?
Because it takes time to understand how healthcare really works. Why?
First, you need to understand the dynamics of the marketplace. For example, how long will it take you to go to market? What government regulations do you need to follow? What other companies play within your ecosystem? How will insurance offset the costs?
The other thing that's important is to how healthcare companies back up their positioning with thought leadership. You need to make make a compelling case by showing prospects and clients how you help them. How can they believe what you are offering? Is their evidence to back up your claims?
That's precisely why we created 26 Characters - to give healthcare companies access to expert content creators, with proven experience.
Did you know the average writer on our team has 26+ years of experience? Think of how helpful that is to your company. It's the ultimate "been there, done that", experience giving you a leg up on the competition.
What types of healthcare companies have we helped?
- Medical devices
- Healthcare providers
- Hospital systems
- Insurance providers
When we assembled our team of content creators, we weren't just looking for people with good experience. Who were we looking for? Content creators at the top of their game.
What healthcare companies have our writers worked for over the years? Here's a short list:
Why is it important to show our depth of experience? Because our writers understand what you're up against, both inside and outside your healthcare company.
Why is this so crucial when it comes to content marketing? Because if someone doesn't understand you, they can't create content that works.
Who did we develop our content creation model for? Companies who are looking for someone to produce high quality content. Are we the cheapest? No. Will we create the highest quality content that makes an impact? Absolutely.
Do you already have content creators working inside your company? No worries. Use us when you're over capacity. Don't have any resources at all? Think of us as the in-house team you've always wanted.
We take each piece of content from planning through final production. You choose your content type from a menu. We list out all the assumptions (i.e., rounds, format, etc.) so you know exactly what you're getting. We create. You react. We tweak to perfection.
No one has (or should have) the same content needs every month. And no one is more agile than 26 Characters, making it easy to change deliverables on the fly. Need a photoshoot and long-form blog post this month? Great. Let’s change it up.
Fixed pricing means no scoping process. So you can create content faster, with fewer hassles and no intellectual property disputes. You always own 100% of the files and rights to your content.
Bob is a content strategist and copywriter with nearly three decades of experience in health care and medical device marketing. He knows his way around these highly regulated industries and has produced compelling content for dozens of exacting clients. His strengths include bringing a distinctly creative approach to marketing, writing effectively and intelligently in a range of styles to appeal to specific target audiences, and working collaboratively to produce high-quality work that gets results. Click here to see Bob's experience and work samples.
Lauren is a Milwaukee-based writer, journalist and content strategist. She started her career as a reporter and editor before transitioning to PR and content marketing. She has worked with clients across industries, from health care to higher education. A seasoned wordsmith and content marketer, Lauren uses her reporting skills to ask questions that help clients identify their core messages. She has penned op-eds, blog posts, press releases, social media posts and more on behalf of brands and C-suite executives. Click here to see Lauren's experience and work samples.
John is a veteran marketing content manager, senior-level copywriter, content and messaging strategist, and SEO keyword researcher with over 25 years of experience in providing award-winning services for a wide variety of leading B2B companies. John’s strongest specialties are in healthcare and financial services. However, he has worked in a broad range of other B2B industries too, including many global organizations, and over 30 companies in the Fortune 500. Click here to see John's experience and work samples.
This part is honestly less stressful than ordering a custom sandwich or burrito. Need a video, an article, or a social media post? It’s right there on our content menu with the price right next to it. You can also check out assumptions so we’re on the same page, and then your order is on its way. Can’t find exactly what you want on the menu? No worries. We’re happy to create your custom item with up-front pricing.DOWNLOAD MENU
Q. How much does it cost?
Click here to download a PDF with pricing.
Q. Why do you show pricing on your website?
We're confident in the value we provide. We don't believe in charging different companies different prices. Also, showing pricing up front means we save you (and us) unnecessary meeting time if you can't afford our services.
Q. Why do you use fixed fees vs. hourly billing?
We've found that hourly billing isn't the right structure for creating high quality content. It creates an environment where content creators are encouraged to take longer. We also like fixed fees because it eliminates the anxiety clients have with managing their budget.
Q. How does it work?
It's pretty simple. You start by selecting which type of content you want from our menu. We then assemble the best content creators based on your industry and goals. After that, we kick off the project. We'll share work in creative presentations, as well as using our real-time project management tool.
Q. What if I don't see a content type on your menu?
No worries. Just let us know what you're looking for and we'll send you a price.
Q. How will we work together?
You'll be assigned an Account Director who will manage everything. They'll pull in the content creators for key meetings, presentations, etc. This gives you one point of contact instead of managing a team.
Q. How soon can you start working?
It usually takes a week to kick off a project.
Q. Do you offer a discount for multiple pieces of content?
Yes. If you're looking for a long-term partner, we can talk about preferred pricing.
Q. What if I'm not happy with the quality of the content?
We've never received this feedback from a client. But if you're not pleased, we'll refund 100% of your money. In return, you agree not to publish the content we created for you.
Here are the areas we focus on:
Articles: Need to communicate a point of view or a compelling story? We create articles that can be sent in a newsletter, LinkedIn, or submitted to industry publications.
Infographics: Want to break through the clutter or make your product look interesting? Infographics grab attention and engage your customer.
Ebooks: Looking to create an effective lead magnet to generate new customers? Offering an ebook can jump start your customer acquisition efforts.
Social Media: Want to stay top of mind with your customers, and be seen by prospects? Creating a steady drum beat of content will make sure people don't forget about you.
White Papers: Looking to communicate technical information or research? We do traditional white papers, as well.
Animated Videos: Trying to standout in a social media feed? Or are you looking to take your static page and bring it to life? Animated videos are a proven way to increase engagement.