It's simple. They only trust writers who understand tech.
That makes sense. So what's the problem? Why is it so hard to find talented tech content creators?
Because it takes time to understand how tech really works. Why?
First, you need to understand the dynamics of the marketplace. For example, what platforms are you betting on? What programming languages are you using? How are you planning to scale? How are you balancing innovation with growth? What other companies play within your ecosystem and are you vertically or horizontally integrated?
The other thing that's important is to how tech companies back up their positioning with thought leadership. You can no longer say you have the best tech. You need to make make a compelling case by showing prospects and clients why you're the best. How can they believe what you are seeing? You need to prove it to them.
That's precisely why we created 26 Characters - to give tech companies access to expert content creators, with proven experience.
Did you know the average writer on our team has 26+ years of experience? Think of how helpful that is to your company. It's the ultimate "been there, done that", experience giving you a leg up on the competition.
What types of tech companies have we helped?
When we assembled our team of content creators, we weren't just looking for people with good experience. Who were we looking for? Content creators at the top of their game.
What tech companies have our writers worked for over the years? Here's a short list:
Why is it important to show our depth of experience? Because our writers understand what you're up against, both inside and outside your tech company.
Why is this so crucial when it comes to content marketing? Because if someone doesn't understand you, they can't create content that works.
Who did we develop our content creation model for? Companies who are looking for someone to produce high quality content. Are we the cheapest? No. Will we create the highest quality content that makes an impact? Absolutely.
Do you already have content creators working inside your company? No worries. Use us when you're over capacity. Don't have any resources at all? Think of us as the in-house team you've always wanted.
We take each piece of content from planning through final production. You choose your content type from a menu. We list out all the assumptions (i.e., rounds, format, etc.) so you know exactly what you're getting. We create. You react. We tweak to perfection.
No one has (or should have) the same content needs every month. And no one is more agile than 26 Characters, making it easy to change deliverables on the fly. Need a photoshoot and long-form blog post this month? Great. Let’s change it up.
Fixed pricing means no scoping process. So you can create content faster, with fewer hassles and no intellectual property disputes. You always own 100% of the files and rights to your content.
"What's most challenging for content creation these days? Finding the right tone and content for the audience. For example, you need to understand what's going to "grab" your audience. My company has a variety of demographic and psychographic segments and we're always experimenting with the right message and content type. 26 Characters is a company that understand this. They also make it easy with their fixed fee pricing (and custom projects if you desire). I also like having access to expert content creators in a variety of disciplines. I recommend this to any medium or large sized company that needs a variety of content. The three most compelling benefits are 1) The simple menu of services 2) Access to expert content creators and 3) Transparency in pricing."
"Many companies face the challenge of how to communicate to a specific audience in a relevant way – one that motivates customer behaviors and/or attitudes. The challenge comes from not having the right in-house resources. The alternative is to use outside agencies that can be very expensive, require long lead times and usually require a long-term commitment. The agency model just doesn’t work anymore when you need great content.Companies need to be nimble and have tools at their disposal to respond quickly to an opportunity.
This is where 26 Characters can step in – filling a void most companies don’t even realize they have. 26 Characters has a pool of highly experienced writers, designers, animators and photographers. They have deep knowledge of key verticals allowing them to build relevancy with customers and make the content creation process easier for you.
The biggest differentiator is how 26 Character’s has a turn-key system. Companies can select which content is right for a specific project, and tap into a pool of talent. If you’re looking to increase performance of your current programs, or even put together a plan for the first time and you don’t know where to begin – but you know you don’t want to bring on new employees or use an expensive agency - contact 26 Characters to see how they can help."
As a writer and editor, Joslyn helps create content for entrepreneurs, B2Bs, startups, and enterprise organizations. Digital content marketing is her comfort zone, and she’s written for technology companies big and small, as well as those in the finance, manufacturing, real estate, and health/wellness orbits. Her writing has been published on Google’s blog, TechCrunch, Venture Beat, McSweeneys, and the New York Times. Joslyn writes from her desk overlooking the mountains of rural Southern Vermont, where she often sees deer and fox playing in her yard. Click here to see Joslyn's experience and work samples.
Shawn is an award-winning graphic designer. A former art director at Apple Computer and the founding designer for Dwell Magazine, he opened his own studio in 2008. His work includes everything from branding to illustration, and has been recognized by prestigious design competitions, magazines, and books. In addition, Shawn has taught courses in publication design, typography, and identity design. Click here to see Shawn's experience and work samples.
Marcus is a twenty-year creative veteran, copywriter, and live-action director. He’s worked for the big global agencies in London, San Francisco, Singapore and Denver. He’s run a creative department inside a Fortune 500 company and honed his craft at a boutique video production company. Marcus is a deep strategic thinker who always wrings the unexpected from the written word. He delivers insightful and imaginative concepts and copy for every project he works on. Click here to see Marcus's experience and work samples.
This part is honestly less stressful than ordering a custom sandwich or burrito. Need a video, an article, or a social media post? It’s right there on our content menu with the price right next to it. You can also check out assumptions so we’re on the same page, and then your order is on its way. Can’t find exactly what you want on the menu? No worries. We’re happy to create your custom item with up-front pricing.DOWNLOAD MENU
Q. How much does it cost?
Click here to download a PDF with pricing.
Q. Why do you show pricing on your website?
We're confident in the value we provide. We don't believe in charging different companies different prices. Also, showing pricing up front means we save you (and us) unnecessary meeting time if you can't afford our services.
Q. Why do you use fixed fees vs. hourly billing?
We've found that hourly billing isn't the right structure for creating high quality content. It creates an environment where content creators are encouraged to take longer. We also like fixed fees because it eliminates the anxiety clients have with managing their budget.
Q. How does it work?
It's pretty simple. You start by selecting which type of content you want from our menu. We then assemble the best content creators based on your industry and goals. After that, we kick off the project. We'll share work in creative presentations, as well as using our real-time project management tool.
Q. What if I don't see a content type on your menu?
No worries. Just let us know what you're looking for and we'll send you a price.
Q. How will we work together?
You'll be assigned an Account Director who will manage everything. They'll pull in the content creators for key meetings, presentations, etc. This gives you one point of contact instead of managing a team.
Q. How soon can you start working?
It usually takes a week to kick off a project.
Q. Do you offer a discount for multiple pieces of content?
Yes. If you're looking for a long-term partner, we can talk about preferred pricing.
Q. What if I'm not happy with the quality of the content?
We've never received this feedback from a client. But if you're not pleased, we'll refund 100% of your money. In return, you agree not to publish the content we created for you.
Here are the areas we focus on:
Articles: Need to communicate a point of view or a compelling story? We create articles that can be sent in a newsletter, LinkedIn, or submitted to industry publications.
Infographics: Want to break through the clutter or make your product look interesting? Infographics grab attention and engage your customer.
Ebooks: Looking to create an effective lead magnet to generate new customers? Offering an ebook can jump start your customer acquisition efforts.
Social Media: Want to stay top of mind with your customers, and be seen by prospects? Creating a steady drum beat of content will make sure people don't forget about you.
White Papers: Looking to communicate technical information or research? We do traditional white papers, as well.
Animated Videos: Trying to standout in a social media feed? Or are you looking to take your static page and bring it to life? Animated videos are a proven way to increase engagement.