Editorial note – this is a post from Drew, one of our 26 Characters.


Five years ago I was creatively stuck on an important project. I felt alone with no ideas and no clue how to proceed. The deadline was fast approaching and I had nothing. If you’re like me, this feeling can be scary and even paralyzing. Fear typically doesn’t foster creativity.

And then I watched this promo for the dark, intense final season of Breaking Bad…


I’d seen it a few times before, and I really liked it. But something about watching it in the midst of an artistic slump allowed me to see it in a new way.

It unlocked something.

Suddenly everything became clear about how to proceed with the project. What dramatic choices needed to be made, the tone required, the voiceover that would take it to the next level, everything. Something as simple as a (brilliantly done) TV promo had a lasting effect on me creatively.

I’m not ashamed to tell you that whenever I’m asked to write a script, I usually watch that video a few times. I begin there.

I can’t really explain why it still gets the juices the flowing, but I don’t have to. The bottom line is that it worked for me, and it continues to.

As you’re looking ahead to 2018, are there projects you’re not sure how to tackle? Is there anything on your plate that’s making you feel stuck? Or do you feel like you’re in a bit of a rut when it comes to your process and working efficiently?

If so, I promise you’re not alone. And the good news is there are no rules that dictate your next move. Try something that will help you push the reset button, even if it feels completely new and different and unrelated to your work.

Do whatever it takes to get yourself into the right head space. Don’t be ashamed of whatever the thing is. Don’t allow pretentious experts who have a million rules and opinions influence the thing that works for you.

Find your thing and don’t apologize for it.