Meet John


John is a veteran marketing content manager, senior-level copywriter, content and messaging strategist, and SEO keyword researcher with over 25 years of experience in providing award-winning services for a wide variety of leading B2B companies. John’s strongest specialties are in technology, financial, and healthcare. However, he has worked in a broad range of other B2B industries too, including many global organizations, and over 30 companies in the Fortune 500. Best of all, John has a special talent for taking highly technical and complex products and services and making them understandable and meaningful to the target market. He is a team-oriented player, with significant project management credentials too. With this unique combination of deep experience, strategic thinking, and broad writing talent, John is ready to help B2B companies achieve their project goals, on time and on budget.

John excels at simplifying the complex.

He’s strategized, written copy, and managed the widest range of marketing projects: websites, digital campaigns, videos, social media, blogs, direct mail, white papers, case studies, brochures, e-books, catalogs — virtually every type of marketing and advertising medium.

Review some of John's work DOWNLOAD WORK SAMPLES

John has been fortunate enough to work with some great B2B brands over the years.

Client Experience (Partial List)

  • Accenture
  • Aon
  • Baird Warner
  • Blue Cross Blue Shield
  • Brunswick Corporation
  • Capital One
  • Chicago Mercantile Exchange
  • CNA Insurance
  • Coventry Healthcare/First Health
  • Crowe Financial
  • Dearborn National Insurance
  • Dell Software
  • Dow Corning
  • Du Pont Pharma
  • Edward Don & Company
  • EJL Investment Equities
  • Fifth Third Bank
  • FTD Inc 
  • Gatorade Sports Science Institute
  • Grainger
  • Heller Financial
  • Hitachi Electronics
  • Howard University
  • HSBC
  • Janus Mutual Funds
  • Jones LaSalle Lang
  • Kinsey & Kinsey (IT consultants)
  • LaSalle National Bank
  • Loyola Medical
  • MasterCard
  • Midwest Bank
  • Motorola
  • National City Bank
  • Nissan Corporation
  • Northern Trust Funds
  • Nuveen Investments
  • OfficeMax
  • Quaker Oats (New Products)
  • Robert Morris College
  • Saks Fifth Avenue
  • Siemens Medical Technology
  • TD Ameritrade
  • Telelogic Software
  • Visa
  • Zurich Kemper Investment
John says...