Why should someone care about your product when you put it out there? No matter how much time and effort you’ve put into it, no matter how confident you are in the quality and appeal of your product, it’s a mistake to assume that people will care when you launch it.
Indeed, most people will chalk it up to yet “another thing from another company.”
Grab their attention with 26 Characters’ New Product Launch Kit, and build a story around not only what you're selling, but why you’re selling it. If you can tell people the why, you have a better chance of creating intrigue and genuine interest.
Tell a more compelling story to connect on a different level with customers and drive success.
Make your story engaging and unique, and you’ll turn customers into advocates.
More than just observers, you want your customers to be part of your story, even see themselves as the main character.
Based on what you want to accomplish with your launch, we outline the key metrics to be driven by content marketing.
We make sure the content is meaningful to the audience and identifies with their needs.
We look at multiple channels for distribution focused on owned and earned media.
We create a content roadmap outlining audience, channels, messages and narrative themes for the next 3-5 months.
We identify the narrative theme that makes your product or service launch interesting. This ensures people don't perceive it as just another product.
You need to treat your existing clients different then other people. We take a "sneak peak" approach to make sure they have a heads up that it's coming.
We execute your content according to plan.
Ongoing engagement after the launch ensures that our story is engaging, and working. Don't make the mistake of thinking everything happens on launch day.
We've learned that roadmapping is the best way to get alignment. Beyond having your leadership team on board, here are additional reasons why we like to roadmap.
First, we roll up our sleeves and do actual work. Second, you get a sense of our expertise and if we're a good fit. Third, you get to show progress since our work is brought to life in a professionally designed infographic.
We use infographics because it's a high level summary of the approach and it gets people excited. It's also a subtle nod to the power of content marketing.
Roadmapping is a 2 week process and costs $3,500. If you move forward with a strategy project, the cost of roadmapping is credited towards your strategy fee. Learn more about Roadmapping
If you're interested in using our new product launch service, the next step is for us to have a brief conversation. After we speak, you'll be able to: