Employer Branding

How do you find quality employees with unemployment so low? With a strong employer branding.

The #1 obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization.

That’s why 84% of job seekers say the reputation of a company as an employer is important  (TalentNow), and 86% of HR professionals say recruitment is becoming more like marketing. (iCIMS)

How do we help? With engaging marketing materials that get candidates excited about joining your company by telling them how your company is unique and why they should work there.

How Can We Help You Attract Talent?

To put your best foot forward, we can:

1) Add “Why Work Here?” to Your Website. Tell candidates about how they’ll be able to make a difference, their opportunities for growth, their colleagues and recognition for their efforts.

2) Craft a Message from the CEO. Instill a sense of passion, energy and enthusiasm in your offer letters with a personal message from your leader.

3) Capture Employee Stories. Give applicants a feel for the caliber of the people they could work with.

4) Re-Write Job Descriptions. Take a fresh look at invigorating your job profiles, a key part of selling someone on the position.

5) Emphasize Diversity & Inclusion. Make it clear that the uniqueness each person brings to the table is part of your core values.

How Does it Work?

First, we audit as much as you want to identify areas of improvement. We map out your current approach and show how we can make it better.

Once the opportunity is clear, we create new marketing materials based on your enhanced prospect journey. We bring everything to life with our team of expert content creators.

Let’s talk about how 26 Characters can help refresh your company’s employer brand with more effective thinking and content.