Why Do Recruiters Struggle with Marketing?

We get it. Nothing chips away at your budget, your schedule, and your sanity like a marketing strategy. Do any of these excuses sound familiar?

1)  You don’t have the time. Your day is already filled with enough chaos. You barely have the time to skim this webpage!

2) You don’t want to spend too much. The thought of hiring a full-time marketer is accompanied by the image of dollar bills flying out the window.

3) Writing doesn’t come naturally to you. When it comes to thinking up and writing down eye-catching content, you’re at a loss. 

4) You aren’t a designer. Your skills as a recruiter don’t translate to design, and you’re worried anything less than professional-grade materials will reflect poorly on your business.

5) It’s hard. As a recruiter, marketing means appealing to two distinct audiences (clients and candidates) with different motivations.

So you ignore marketing, and your business doesn’t grow as fast as it could. You fall back on what you’re good at – making calls, sending emails, and networking.

But what if you could focus on what you’re good at while a marketing machine operates on auto-pilot? 

The Recruiting Content Treasure Chest - A wealth of monthly marketing to grow your business.

Social media has become an essential tool for building relationships with clients and candidates. A recruiter who is sharing content every day is a recruiter that gets noticed. This type of consistent social media marketing shows the world you’re knowledgeable about the industry, responsive to trends, and ready to get results. Ultimately, this is how trust is built in the digital age. The Recruiting Content Treasure Chest is full of content that enables you to build that trust without nuking your schedule or breaking the bank.

LinkedIn Posts (70 per month)

We curate relevant articles from leading reputable sources (Harvard Business Review, Forbes, Entrepreneur, Fast Company, and more) and write accompanying posts that represent your point of view as an up-and-coming recruiter. These status updates are designed to drive engagement and optimized for maximum reach with the LinkedIn algorithm. These posts ensure more people see your message.

Candidate Newsletter (1 per month)

In today’s candidate-driven marketplace, you need to constantly demonstrate value. Capture and maintain the attention of potential candidates so you’re the first one they call when they’re ready to make a move. This monthly newsletter offers career growth strategies such as interview pointers and LinkedIn optimization tips — all written in your voice. To keep searches top-of-mind, add current job openings as a regular feature. The newsletter is provided in a text-only format. 

Client Newsletter (1 per month)

Clients want to know that you’re tuned in to their unique challenges and interests. This newsletter supports your existing and potential clients by offering practical, up-to-date knowledge while also shining a positive light on your business. By sharing perspectives on marketplace trends and providing insights into better job performance, you encourage clients to engage your services when the need arises. The newsletter is provided in a text-only format.

LinkedIn Graphic Tiles (30 per month)

Supplement your text-only posts with this eye-catching content that helps you to stand out. These tiles communicate to your network that you are “always on” and allow you to be responsive, agile, and targeted in your messaging. Amplify your reach with existing audiences and engage new ones. 

Mystery Bonus Surprise (1 per month)

Steve Jobs famously said, “People don’t know what they want until you show it to them.” Each month, we’ll show you a valuable piece of marketing content you didn’t know you needed, at no additional cost. It could be directed at a hiring manager, a particular breed of candidate, maybe even a holiday thank you message. Whatever it is, it’s something you’ll want in your marketing toolkit.

Only 60 Recruiters Can Access the Treasure Chest

Wait a second… won’t other recruiters be using the same content as me? How can I be sure that my posts won’t get lost in a sea of identical material? 

These are valid questions. Here’s how it works:

1. Each Treasure Chest is personalized with your information. Even in our “basic” package, each LinkedIn post will incorporate information such as your name, company, title, and years of experience to make sure every piece of content is crafted with you in mind. This ensures your audience can hear your message in your voice, and prevents your content from becoming generic.

2. Only 60 recruiters can subscribe to the Treasure Chest. By placing a cap on the number of subscribers, we prevent oversaturation and preserve the uniqueness of your content.

3. Not everyone shares the same content. Although each subscriber receives 100 posts per month, the average recruiter only winds up using about 15-20. The Treasure Chest is designed to leave you some breathing room for deciding which posts best represent your brand and your voice.

4. Recruiters serve different markets. Chances are you serve a unique network of clients and candidates. This ensures that your selected posts will be shaped into a sector-specific social media presence.

5. We offer an advanced personalized service. If the previous 4 reasons haven’t allayed your concerns about overlap, you might consider upgrading to our personalized service ($599/month). Subscribing to the advanced personalized Treasure Chest means each piece of content will come even more customized.

Rest assured, we take the integrity of the Content Treasure Chest very seriously, and work hard to keep your content fresh, relevant, and unique.

How Much Personalization Would You Like?

Built Exclusively for Recruiters. With a 100% Satisfaction Guarantee.

With this monthly influx of recruiter-specific content, you are free to pursue the marketing strategy you always thought was out of reach. These personalized, ghostwritten materials attend to the unique needs of a boutique recruiters while allowing your voice to shine through.

Here’s why you can rely on our on-demand marketing program to help build your pipeline, reach new customers, and scale growth.

We know the recruiting industry. Our extensive experience working with small shops and some of the largest national retained search firms means that we’ve been around the block and know where you’re coming from.

We create content specifically for recruiters. With the Content Treasure Chest, you get uniquely personal content that revolves around identifying, attracting, and retaining top talent. This is messaging that actually speaks to your prospects – not generic filler.

We know how to make your life easy. No one is comfortable with complete disruption, and we promise to respect your process and ease you into the world of more effective marketing at your own pace. The tiered structure of our monthly service allows you to take your time and discover what works best for your business.

We don’t expect you to pay if you’re not happy. You should get what you pay for. That philosophy is part of the reason we’ve set up our Treasure Chest program to give you more content-per-dollar-spent than hiring a freelancer or a full-time employee. That philosophy is also why, if you’re not satisfied, you get your money back. 100% guaranteed. 

Frequently Asked Questions

You’ll receive your content treasure chest on the first day of each month. The content is delivered in a Microsoft Word document and PDF. We also include a folder of social media tiles (we include PNGs and JPEGs based on what format you want to choose. For our clients with the custom package, you select when you want to receive your content.

Our team of recruiting industry experts create everything for you. Our clients range from top 5 global recruiting firms, mid-size companies and boutiques. We live and breathe recruiting and get what you’re up against.

Yes. We offer a 100% money back guarantee on our service. In the event you are not happy, we’ll refund your money for the month in question. Refunds need to be requested with 30 days of when you received your content treasure chest. We do not offer refunds beyond a 30-day window. For example, if you signed up in June and used the service for 5 months, it is not possible to get a refund for 5 months. You would only get a refund for the month in question.

No. We do not send out emails or optimize them for your email provider. We provide the content and you are responsible for everything after that.

There is a setup fee of $250. In the event you turn off your subscription, you have 90 days to re-activate your service without having to pay the setup fee again.

You start by receiving the basic personalized Treasure Chest. You then select up to 20 LinkedIn posts each month that you’d like us up customize. We assign a writer and customize several sentences of each post. We also customize the beginning and end of your newsletter based on what’s important to you. It takes about a week to make all the updates from when you submit everything.

Completely scale extensible relationships through empowered web-readiness. Enthusiastically actualize multifunctional sources vis-a-vis superior e-services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Holisticly restore superior interfaces before flexible technology. Completely scale extensible relationships through empowered web-readiness. Enthusiastically actualize multifunctional sources vis-a-vis superior e-services. Energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities whereas cross functional scenarios.

Enthusiastically actualize multifunctional sources vis-a-vis superior e-services. Energistically benchmark focused growth strategies via superior supply chains. Compellingly reintermediate mission-critical potentialities whereas cross functional scenarios.

Experience the boost of effortless marketing. Want to learn more?