The 26 Character Blog

suit up your startup

26.2

Helping you train and run your content marathon.

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A LinkedIn Guide To Character Counts & Limits

By | on 08, Feb 2018 |

Knowing exactly how many characters you can squeeze into any text field on LinkedIn is going to save you a lot of time and frustration. It's strange that LinkedIn doesn't provide this information in t[...]

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Utilizing Expressive Movement in Animated Content to Strengthen Your Story

By | on 16, Jan 2018 |   brand motion animation

Micro content has become more and more valuable over the last several years, as the efficiency of social media platforms increases, and advanced ecommerce technology becomes more engrained in the devi[...]

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5 Ways for Your Marketing Team to Create Content

By | on 21, Dec 2017 |   b2b content marketing collective

Many say creating content is hard – ever wondered why? It’s because most people don’t fully understand how much talent is required throughout the process. They also don’t know all about different ways[...]

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Find Your Thing and Don’t Apologize for It.

By | on 20, Dec 2017 |   story

Five years ago I was creatively stuck on an important project. I felt alone with no ideas and no clue how to proceed. The deadline was fast approaching and I had nothing. If you’re like me, this feeli[...]

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Ask These 3 Questions to Gain Instant Influence

By | on 19, Dec 2017 |   case study

What’s the best way to create engaging content in the financial services industry? Offer to give readers an edge that will help them generate more business.

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The Universal Language of Marketingese

By | on 13, Dec 2017 |   tips

The brief was explicit in its ask yet still read like Greek. Suffice to say I do not speak Greek. Luckily, however, I was fluent in Marketingese.

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Striking that Fine Balance of Readable and Discoverable with Content Marketing

By | on 12, Dec 2017 |   case study

  What’s more important? Smart writing? Or smart SEO?

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Relax... Here Are 5 Ways to Prove Your B2B Content Marketing Works

By | on 06, Dec 2017 |   measurement

As a marketer, I take pride in my ability to self-evaluate my performance. B2B content marketing can be especially tricky. There’s no one-size-fits-all approach.

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The Insider’s Guide to Getting the Most out of your 2018 Content Marketing Budget

By | on 30, Nov 2017 |   content budget tips

Many of us may already be deep into the budgeting process for 2018. You probably already have a good understanding of how much you’ll have in the upcoming year, and you probably have been presenting y[...]

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Proof that Listening is More Important than Talking...

By | on 15, Nov 2017 |   listening company launch

About two months ago, I announced my new business via a LinkedIn article. As part of the story I told, I asked people for their advice. I received 89 solid responses (which I've summarized below)

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