The 26 Character Blog

suit up your startup

26.2

Helping you train and run your content marathon.

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9 Ways to Sell Your Ideas to the CMO

By | on 24, Apr 2018 |   b2b tips

It can be frustrating if a great marketing idea ends up going nowhere, getting rejected due to CMOs and other internal decision-makers being “not interested” or “too busy.”

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Two Characters in Search of a Connection: A Twist on B2B Content Development

By | on 23, Apr 2018 |   b2b

The two characters I have in mind, of course, are the two distinct parties involved in every content interaction: your brand and your customer. While content development and execution may take a team [...]

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What Happens When You Can Work Anywhere? You Just Might Leave California

By | on 23, Apr 2018 |   story

For the first time in years, I don a hat, a scarf and a pair of gloves. It’s April in Kansas City, Missouri and it’s 9 degrees outside. Back home in California, it’s sunny and 72 degrees. But yesterda[...]

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Putting Your Best Foot Forward: Professional Head Shots.

By | on 17, Feb 2018 |

It’s the new year, and most of us have set our goals for growing our businesses in 2018. Maybe you’ve outlined fresh strategies for marketing, sales, social media, and email campaigns. You’ve tightene[...]

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A LinkedIn Guide To Character Counts & Limits

By | on 08, Feb 2018 |

Knowing exactly how many characters you can squeeze into any text field on LinkedIn is going to save you a lot of time and frustration. It's strange that LinkedIn doesn't provide this information in t[...]

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Utilizing Expressive Movement in Animated Content to Strengthen Your Story

By | on 16, Jan 2018 |   brand motion animation

Micro content has become more and more valuable over the last several years, as the efficiency of social media platforms increases, and advanced ecommerce technology becomes more engrained in the devi[...]

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5 Ways for Your Marketing Team to Create Content

By | on 21, Dec 2017 |   b2b content marketing collective

Many say creating content is hard – ever wondered why? It’s because most people don’t fully understand how much talent is required throughout the process. They also don’t know all about different ways[...]

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Find Your Thing and Don’t Apologize for It.

By | on 20, Dec 2017 |   story

Five years ago I was creatively stuck on an important project. I felt alone with no ideas and no clue how to proceed. The deadline was fast approaching and I had nothing. If you’re like me, this feeli[...]

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Ask These 3 Questions to Gain Instant Influence

By | on 19, Dec 2017 |   case study

What’s the best way to create engaging content in the financial services industry? Offer to give readers an edge that will help them generate more business.

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The Universal Language of Marketingese

By | on 13, Dec 2017 |   tips

The brief was explicit in its ask yet still read like Greek. Suffice to say I do not speak Greek. Luckily, however, I was fluent in Marketingese.

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