Bringing you interesting contemporary takes, industry tips and tricks, guest interviews, and true stories from B2B marketers in the trenches.
In this episode, Stephen Kemish, CEO of Intermedia Global, discussed how his company mapped a tech company's content to create effective educational material and shared insights on the role of AI in marketing, including its potential risks and ability to create social media posts and emails.
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Getting your business to take risks and try new things establishes your brand positioning and upscales your content marketing. Join Glenn LaFollette, a content marketer and storyteller for brands, as he discusses the importance of finding a story to activate a brand launch and why effective storytelling is crucial in B2B marketing to create effective and engaging stories that can reach a wider range of audiences across multiple mediums. Glenn also talks about his first B2B and content job that has helped him shape his marketing career and the valuable lessons he learned during his transition from journalism to marketing. Listen in as he highlights the impacts of Artificial Intelligence (AI), how it provides new opportunities for content creation, and how can it be the new partner of content creators to help them produce better content. Hover that play button now and also find out how you can engage your audience virtually!
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Gini Dietrich is a seasoned PR professional who started her career in a traditional PR firm but quickly realized that it wasn't the best way to grow a business. This PR maven is the mastermind behind the PESO Model and has been shaking up the industry for over 17 years. From social media to content creation and paid media, Gini will be sharing her insider tips and tricks for combining paid, earned, shared, and owned media to achieve marketing goals.
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Bob Buday is an experienced thought leader and author of the book "Competing on Thought Leadership." With 36 years of experience in the field, Bob is considered one of the pioneers of thought leadership and has been in the profession even before the term was coined.
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Clay Stelzer is an inspiring entrepreneur and the founder and CEO of 15Sixty, a company with a mission to help people become better versions of themselves. In this week's episode of the Interesting B2B Marketers podcast, Clay shares his own entrepreneurial journey as well as valuable tips for other aspiring business owners.
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Steve sits down with Eric Sawitoski, an award-winning creative executive with 20+ years of success devising brand strategies and marketing solutions to increase ROI through digital innovations, experiential marketing, and campaign execution.Listen in as Eric talks about his experience doing marketing in the pre-internet era and the timeless principles which he found apply to today’s market. He speaks on the difference between reactive marketing (“order-takers”) and proactive marketing (problem-solving which contributes to the bottom line). Also, Eric and Steve give their thoughts on maintaining a customer-led business no matter the size of the organization. “You don’t build brands for yourself,” explains Steve. Rather, you build it for the customer, and that customer needs to be the one making those big decisions.
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Steve sits down with Steve Lafontaine, Senior Director Of Marketing at Granicus, a software company which provides the first and only civic engagement platform for the public sector. Listen in as he explains the ins-and-outs of working with a B2G (Business-to-Government) company, and knowing when it might be beneficial to all parties to publish data that your company exclusively owns.
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Steve sits down with Ryan Paul Gibson, Founder of Content Lift, which makes use of investigative interviews to help marketing teams find more customers. Their process gives clarity and consensus on why customers are choosing your brand; allowing you to develop fresh messaging, campaign and copy ideas; and overall offer better insights on how to spend marketing dollars. Listen in as Ryan explains the fascinating and often frustrating gap between the pro-research and anti-research camps and how to speak the customer’s language in order to close that gap. He breaks down the principles of effective qualitative customer research in helping to sketch out a roadmap of your ideal customer’s buyer journey.
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Steve sits down with Sarah Wallace, a consultant at Forrester. She has over 20 years of experience working as an industry analyst and thought leadership marketer while providing consulting and advisory to C-level executives on both vendor and practitioner side. Sarah explains that thought leadership fundamentally revolves around providing value to one’s audience rather than pitching products to them. For B2B marketers, this involves building authority by doing thorough research in a given space, as well as focusing on addressing pain points over selling products on a white paper.
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Steve sits down with Matthew Hunt, Founder of Automation Wolf, a communications and demand generation company which helps busy B2B founders/CEOs create all their LinkedIn content in one hour each month. Matthew also discusses “content networking”: creating content through interviews, summits, and other avenues that allow you to promote other thought leaders and industry experts while bolstering your own credibility as a brand.
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