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Hosted by Steve Goldhaber

Bringing you interesting contemporary takes, industry tips and tricks, guest interviews, and true stories from B2B marketers in the trenches.

Latest Episodes

Episode 55: Harnessing Thought Leadership and Navigating Post-Pandemic B2B Marketing | Anthony Kennada

January 25, 2024

On the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Anthony, Co-Founder & CEO of his recent entrepreneurial venture, Audience Plus, which aims to empower businesses using editorial media and thought leadership to spur growth. They dive into the transformative power of thought leadership and content in shaping market categories. Anthony highlights the essence of a robust content strategy and the role of specialized teams in executing it. He cites impactful outcomes, from billion-dollar acquisitions to creating new, globally recognized job functions.

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Episode 54: Strategic Insights from B2B Marketing Veterans: Lessons from the Trenches | Julie Knight

January 25, 2024

In this episode of the Interesting B2B Marketers Podcast, Steve Goldhaber talks to Julie Knight, CMO at Unit4 and a seasoned B2B marketing veteran. The conversation kicks off with an in-depth look at the challenges and intricacies of rebranding a mid-sized B2B software company. Julie underlines the importance of market research, stakeholder considerations, and internal alignment, while Steve points out the need for outside-the-box thinking and employee involvement in the rebranding process.

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Episode 53: Unifying Digital Strategies: Insights from B2B Marketing Maven | Zoe Kazmierski

January 25, 2024

In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber converses with Pegasystems' digital marketing strategist, Zoe Kazmierski. They delve into the pivotal role of integrating SEO and paid search teams, emphasizing the benefits of a consistent user search experience. Drawing from shared data, they highlight the potential for increased visibility, cost savings, and improved click-through rates.

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Episode 52: From Lemonade Stands to Tech Titans: Timeless Marketing Insights | Jeff Swystun

January 25, 2024

In the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Jeff Swystun, a seasoned marketing consultant with experience ranging from global brands to startups. The two engage in a multifaceted conversation that covers various challenges and strategies in modern marketing, including a case study on a global social network and another on a tech company looking to enhance its thought leadership. Jeff also shares insights from his work with service businesses that are "invisible," emphasizing the importance of dynamic "go-to-market" plans.

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Episode 51: Branding, Gamification, and the Art of Effective Communication | Christian Klepp

January 25, 2024

In this episode, Steve Goldhaber sits down with Christian Klepp, the co-founder and director of EINBLICK Consulting, to delve into the intricate world of B2B marketing. They kick off the conversation with the complexities of branding in joint ventures, emphasizing the challenges and importance of merging different corporate cultures.

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Episode 50: Marriage of Creativity & Audience Psychology in Marketing | Vanessa Hartung

September 5, 2023

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Vanessa Hartung. Vanessa is a seasoned content marketer who has spent her career mastering the intricacies of B2B SaaS marketing.

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Episode 49: Brand Transformation, Growth & Marketing Paradigms: A Deep Dive | Van Diamandakis

August 31, 2023

In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits down with Vyond's Chief Commercial Officer, Van Diamandakis, to delve into a rich tapestry of experiences spanning his multifaceted career.

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Episode 48: Transforming Businesses: Community to Member-Led Model | Mark Kilens

August 29, 2023

Steve Goldhaber welcomes Mark Kilens, an accomplished marketer boasting over 15 years of industry experience, to this episode of the Interesting B2B Marketers podcast. With an impressive career spanning organizations like HubSpot, Drift, and Airmeet, Mark's insights are grounded in extensive practical experience.

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Episode 47: Leveraging Thought Leadership and Podcasts for Authentic B2B Engagement | Mark Colgan

August 24, 2023

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Mark Colgan, a seasoned B2B sales and marketing professional with 14 years of experience. They delve into Colgan's professional journey from recruiting to co-founding a 20-person PR agency, exploring his hands-on experience in digital marketing and revenue leadership roles.

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Episode 46: Blending Tech & Strategy: B2B Tech Sales Complexities | Mark Donnigan

August 22, 2023

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Mark Donnigan, a dynamic professional whose career spans across computer science, music, and revenue strategy. Mark's unique blend of technical expertise and marketing savvy offers listeners a rich, multifaceted perspective on the marketing landscape.

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