26characters

Hosted by Steve Goldhaber

Bringing you interesting contemporary takes, industry tips and tricks, guest interviews, and true stories from B2B marketers in the trenches.

Latest Episodes

Episode 51: Branding, Gamification, and the Art of Effective Communication | Christian Klepp

September 26, 2023

In this episode, Steve Goldhaber sits down with Christian Klepp, the co-founder and director of EINBLICK Consulting, to delve into the intricate world of B2B marketing. They kick off the conversation with the complexities of branding in joint ventures, emphasizing the challenges and importance of merging different corporate cultures.

Click here to watch the episode
Download the episode from your favorite podcast app

Episode 50: Marriage of Creativity & Audience Psychology in Marketing | Vanessa Hartung

September 5, 2023

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Vanessa Hartung. Vanessa is a seasoned content marketer who has spent her career mastering the intricacies of B2B SaaS marketing.

Click here to watch the episode
Download the episode from your favorite podcast app

Episode 49: Brand Transformation, Growth & Marketing Paradigms: A Deep Dive | Van Diamandakis

August 31, 2023

In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits down with Vyond's Chief Commercial Officer, Van Diamandakis, to delve into a rich tapestry of experiences spanning his multifaceted career.

Click here to watch the episode
Download the episode from your favorite podcast app

Episode 48: Transforming Businesses: Community to Member-Led Model | Mark Kilens

August 29, 2023

Steve Goldhaber welcomes Mark Kilens, an accomplished marketer boasting over 15 years of industry experience, to this episode of the Interesting B2B Marketers podcast. With an impressive career spanning organizations like HubSpot, Drift, and Airmeet, Mark's insights are grounded in extensive practical experience.

Click here to watch the episode
Download the episode from your favorite podcast app

Episode 47: Leveraging Thought Leadership and Podcasts for Authentic B2B Engagement | Mark Colgan

August 24, 2023

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Mark Colgan, a seasoned B2B sales and marketing professional with 14 years of experience. They delve into Colgan's professional journey from recruiting to co-founding a 20-person PR agency, exploring his hands-on experience in digital marketing and revenue leadership roles.

Click here to watch the episode
Download the episode from your favorite podcast app

Episode 46: Blending Tech & Strategy: B2B Tech Sales Complexities | Mark Donnigan

August 22, 2023

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Mark Donnigan, a dynamic professional whose career spans across computer science, music, and revenue strategy. Mark's unique blend of technical expertise and marketing savvy offers listeners a rich, multifaceted perspective on the marketing landscape.

Click here to watch the episode
Download the episode from your favorite podcast app

Episode 45: Rebranding Complexities & Marketing Strategies | Rowan Tonkin

August 15, 2023

In this Interesting B2B Marketers podcast episode, Steve Goldhaber talks with Rowan Tonkin, CMO at Planful. With his international experience, Rowan shares the complexities of executing a company rebrand within a tight timeline, focusing on the necessity of a customer-centric approach and external collaboration. The conversation further explores the strategy behind marketing a data technology platform, highlighting the benefits of account tiering, hyper-personalization, and intent data.

Click here to watch the episode
Download the episode from your favorite podcast app

Episode 44: Establishing New Categorization and Humanizing Technology | Jamie Gier

August 14, 2023

In this episode of the Interesting B2B Marketers podcast, Steve and Jamie Gier, Chief Marketing Officer of DexCare, discussed a variety of topics including building a new category in the healthcare technology industry, humanizing technology for branding purposes, marketing lessons from their past experiences, current changes in marketing and the qualities they look for in B2B marketers.

Click here to watch the episode
Download the episode from your favorite podcast app

Episode 43: Managing Channel Conflict & Navigating E-commerce in B2B | Brian Beck

August 14, 2023

In this episode of Interesting B2B Marketers, Steve sits down with Brian Beck, a veteran in the e-commerce field with over 20 years of experience specializing in B2B e-commerce. They discuss the case study of a manufacturer of pneumatic tools managing channel conflict due to numerous unidentified sellers on Amazon, as well as a distributor selling on Amazon, and the benefits and challenges associated with it.

Click here to watch the episode
Download the episode from your favorite podcast app

Episode 42: Keyword Targeting & User Engagement: Winning SEO Tactics | Andy Crestodina

August 14, 2023

In this episode of the Interesting B2B Marketers podcast, Steve sits in with Andy Crestodina, co-founder of Orbit Media Studios. Andy has over 22 years of experience in SEO and website visitor psychology research and shares two case studies on topics such as website redesigns, keyword targeting, user engagement metrics, conversion optimization, content marketing, and the impact of AI on search behavior.

Click here to watch the episode
Download the episode from your favorite podcast app