Bringing you interesting contemporary takes, industry tips and tricks, guest interviews, and true stories from B2B marketers in the trenches.
In this episode of Interesting B2B Marketers, Steve Goldhaber sits in with Scott Vaughan, Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory, discussing the importance of redefining the role of Chief Marketing Officer and how it can have a significant impact on a company's success.
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In this episode of the Interesting B2B Marketers, Steve and Priscilla McKinney discuss the value of market research and self-reflection in marketing. Through a case study example about a large facility provider for focus groups, they bring to light how collaboration can help industries boost performance.
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In this episode of Interesting B2B Marketers, we speak with AJ Wilcox, founder of B2Linked, a company specializing in LinkedIn ads. AJ discusses a case study where they helped a client scale recruitment efforts by breaking the audience into micro-segments and customizing messaging for each segment. Steve and AJ also discuss the early days of LinkedIn advertising, targeting, and the importance of breaking down walls between sales and marketing.
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In this episode of Interesting B2B Marketers, we are joined by Amanda Elam, CMO of Bloomreach, a B2B SaaS marketer who is passionate about technology, data, and creativity. Amanda shares her insights into a successful rebranding campaign for a tech company transitioning from on-premise to cloud offerings. She explains the challenges of repositioning the company as an innovator without losing a significant portion of their existing revenue and the importance of conducting market research and testing to reassure customers that they were still partners with more certifications than they could attempt to get in their own businesses.
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In this episode of the Interesting B2B Marketers podcast, we have Tim Hughes, Co-Founder and CEO of Digital Leadership Associates, to talk about social media and its impact on business growth. Tim highlights the importance of providing targeted and insightful content to the audience on social media. He emphasizes that social media is not just about entertaining people, but it's also about providing value by sharing knowledge and skills that the audience might not have had before.
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In this episode, Steve Goldhaber is joined by Jon Russo and he discusses his extensive experiences in B2B marketing. He then shares a case study about a SaaS company that pivoted to new areas after optimizing technologies and presenting data. They also talk about helping an organization become more strategic with an account-based sales approach, avoiding landmines in the process. Finally, they explore the potential future of B2B sales and marketing, with a focus on personalization and AI. They also touch on the impact of online purchasing and the trend toward tailored buying experiences. Jon Russo shares his unique path to his first marketing job after leaving the Army, as well as discusses how marketing today differs from 20 years ago.
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In this conversation with Steve Goldhaber, Scott Stockwell shares his experience of using tone analyzer and personality insights to identify common themes in gold award-winning entries across 32 categories. They found that an analytical tone and a sense of joy were important in the winning entries, while openness and emotional range (particularly with low harmony) were the key personality traits associated with them.
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Steve Goldhaber chats with Brian Macreadie, a B2B marketing pro with 25+ years of experience, about the power of creativity in competitive industries. They share case studies on marketing with limited budgets, the key components of effective marketing, and the significance of bravery and creativity in overcoming industry challenges. For new marketers, Steve and Brian offer advice such as understanding clients, integrating technology, and surrounding oneself with experts. They also explore Brian's unique background in physics and software development. Ultimately, they conclude that boldness is the key to success in marketing, leading to increased brand awareness and engagement.
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In this episode of Interesting B2B Marketers, Steve sat down with Steffen Hedebrandt, Chief Marketing Officer & Co-Founder of Dreamdata. He shares his experience on how defining an ideal customer profile and leveraging social selling on LinkedIn can help companies increase their momentum and growth.
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In this episode, Steve chats with Christine Bailey, a B2B marketing expert who shares her experience creating a new market category for a regulatory technology (RegTech) software company. Christine discusses defining a purpose-driven value proposition, conducting research, using color psychology, building a scalable revenue marketing engine, optimizing websites and lead flow, and creating unique messaging strategies. They also talk about the value of facing challenges to create better opportunities and gain valuable insights into marketing efforts.
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