Bringing you interesting contemporary takes, industry tips and tricks, guest interviews, and true stories from B2B marketers in the trenches.
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Steve sits down with Sarah Wallace, a consultant at Forrester. She has over 20 years of experience working as an industry analyst and thought leadership marketer while providing consulting and advisory to C-level executives on both vendor and practitioner side. Sarah explains that thought leadership fundamentally revolves around providing value to one’s audience rather than pitching products to them. For B2B marketers, this involves building authority by doing thorough research in a given space, as well as focusing on addressing pain points over selling products on a white paper.
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Steve sits down with Matthew Hunt, Founder of Automation Wolf, a communications and demand generation company which helps busy B2B founders/CEOs create all their LinkedIn content in one hour each month. Matthew also discusses “content networking”: creating content through interviews, summits, and other avenues that allow you to promote other thought leaders and industry experts while bolstering your own credibility as a brand.
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Steve sits down with Andra Zaharia, a freelance content marketer with ten years of experience as a communication specialist. She has focused on the infosec industry for five of those years. She then shares her top lessons learned about mentorship while being part of one of the first cohorts of Seth Godin’s altMBA. Also, in line with her belief in ethical marketing that puts the human first and top-of-mind, Andra talks about one of the biggest pitfalls in marketing cybersecurity: overreliance on automation over high-touch interactions.
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Steve sits down with Christopher Willis, Chief Marketing & Pipeline Officer at Acrolinx, the only AI platform that uses a unique linguistic analytics engine to “read” all your content and provide immediate guidance to improve it.
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Steve sits down with Riaz Kanani, Founder and CEO of Radiate B2B, to dive deep into his best strategies for winning in the world of B2B.
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In this episode, Ethan Beute joins Steve Goldhaber as they share strategies and ways to approach B2B and B2C marketing that can promote opportunities for business growth. Find out how personal trust and marketing service exceeds clickbaits and other social media hacks.
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In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Manny Rivera, VP at Salesforce, to share real stories and insights on marketing technology, customer acquisition, and the future of B2B marketing. Tune in to hear Manny also shed light on how he first got started in B2B marketing and what he enjoys most after 30+ years of marketing.
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