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As A Recruiter, You Have A Demanding And Difficult Job.

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Sure, you have unlimited earning potential and you get to meet smart, driven people every day. Most of all, you get to help people find rewarding jobs, and that’s a good feeling. But there are some big challenges.

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Challenge # 1 – You worry about unpredictable revenue.

At 26 Characters, we call it the revenue rollercoaster. One month you’re on top of the world, and then the next minute you’re hitting rock bottom. You ask yourself – what happened? Did a client skip a payment? Or am I just having a slow month?

Challenge # 2 –  You face unpredictable work hours.

I’m not just talking about the long hours you work. I’m talking about when hundreds of hours of work hits at the same time. There’s just not enough time in the day. You find yourself triaging what can get done, taking short cuts that bring the quality of your work down. You hate doing it, but you need to find a way of squeezing in two minutes for lunch.

Challenge # 3 – You struggle with client management.

You know who I’m talking about. Unrealistic expectations, impatience, haggling about your fee – some clients have all these charming qualities. They figure they’re just looking out for their bottom line, but they’re making your life miserable in the meantime.

Challenge # 4 –You struggle with business development.‍

It’s a numbers game. Some relationships take years of nurturing before they turn into something fruitful. Some just fizzle out and result in nothing. Zilch. Nada.

Challenge # 5 – You battle negative recruiter stereotypes

Clients tend to think “all recruiters are the same.” You’ve probably run into this stereotype, and you know it’s not a compliment. As a recruiter, you’ve inherited a lot of industry baggage from other recruiters with less than professional standards. As a result, getting clients to trust you is an uphill battle.

Challenge # 6 – You navigate a competitive industry.

Even if you’re friendly with someone, chances are they aren’t exactly going out of their way to help you. Why? Because you’re their competition! However congenial your relationship is, at the end of the day they need to look out for themselves. It’s frustrating, but least it’s helped you develop an impeccable BS detector.

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You Can Expand Your Recruiting Business Without Exhausting Yourself.

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You probably think the only way to grow your recruiter business is to outwork the competition. That’s certainly part of the equation. But there are other methods that can supplement your hard work.

Successful recruiters know it’s not about deciding between sales or marketing. It’s about deciding on both. Simply put, marketing will help you sell more. It builds awareness and trust in people who are interested in your services, and it allows you to reach a ton of people instantaneously. Whereas sales tactics are conducted one on one, marketing lets you be everywhere.

Marketing creates buzz. It gives you a reputation – a good one! When done the right way, prospects and clients reach out to you. Why? Because your marketing struck a chord. When it came time for their next project, they call you. And now, by combining the expertise of human writers who understand the recruiting industry and artificial intelligence to customize content, you can ensure that each post is truly unique to your business, reflecting your distinct voice and style, while staying relevant to your target audience.

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Are You Losing Clients Because of Your LinkedIn Mistakes?

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Most recruiters don’t leverage LinkedIn the right way. They reach out to a client or candidate only when they need something, which unfortunately isn’t the best way to build genuine relationships.

On the other hand, recruiters who use marketing the right way understand the need to constantly show people they are smart and trustworthy. LinkedIn is the perfect platform. Why?

Reason # 1 – You already have an audience based on your connections

Reason # 2 – It’s the most trusted social network

Reason # 3 – It’s the only social network dedicated exclusively to business

Reason # 4 – Your content is seen 24/7, not just when you are on the phone or grabbing coffee

Reason # 5 – You’re not interrupting someone. People log on because they want to consume content

Reason # 6 – It complements your other sales and networking efforts

Reason # 7 – It keeps you top of mind

Reason # 8 – It’s free! You can publish as much content as you want without paying a dime

When you look at it this way, LinkedIn is a recruiter’s best friend. It’s always there for you, ready to sharpen and amplify your message without asking for money in return

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Smart Recruiters Use LinkedIn's Content Publishing to Boost Sales and Marketing Efficiency.

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LinkedIn has evolved over the years. Once a simple means of connecting professionally, the platform has all kinds of capabilities now. But most recruiters aren’t taking advantage of these capabilities.

So, what’s the most effective way to use LinkedIn? By publishing content. After all, what’s the point in having a great network if you’re not doing anything with it?

When you make a habit of publishing, you show up in your network’s feed as a thought leader. This makes you memorable – and more importantly, it makes you trustworthy. Every time you share your perspective on an article or a trend, your network learns a bit more about what makes you tick. “How might they be able to put that big brain to work for me?” they ask themselves.

Here’s an example of why staying top of mind is important. Say a potential client is evaluating two recruiters. On paper, they’re the same. But “Recruiter A” publishes content every day while “Recruiter B” doesn’t. The prospect has read 25+ status updates from “Recruiter A” over the last nine months, and they like what they see. Which recruiter has the advantage here? The answer is obvious.

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From Struggling To Thriving: Become A Thought Leader On LinkedIn

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LinkedIn did some fascinating research with Edelman to understand the decision-making tendencies of buyers. The research found that thought leadership had a profound impact. 63% of decision makers were influenced by thought leadership. What’s more, 75% of buyers said that thought leadership factored into which vendor they put on their short list.

Data like this underscores why regularly sharing content on LinkedIn is important. On the other side of things, the implications of not publishing content are pretty bleak. If you don’t publish…

1 – Clients will see you as merely a connection (as opposed to someone they want working for them)

2 – Your network will only know you from the few one on one conversations you’ve had with them

3 – You’re giving recruiters who do publish a huge advantage by letting them dominate your network’s feed

As a recruiter, you are your own brand. There’s no material product that you can hold out and say “Look, I made this!” As a result, you need to build credibility and trust – in many ways, that is the product you offer.

If you aren’t publishing, you’re placing a limit on how far your product can go. If you want to really grow your recruiting business, you need to connect with people that haven’t yet experienced your brilliant work.

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But There’s A Problem: Creating High Quality Marketing Is Hard Work.

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As you can imagine, creating content takes time – a lot of it. And even if you had room in your schedule (which you don’t) you might not have the writing skills necessary to produce polished materials. Or maybe you’re a great writer who writes kind of slowly. You sit down to write one small thing and, poof! Thirty minutes disappear as you work to think up a concept and then research, write, and edit it. Sometimes this work is kind of fun, but mostly it’s just a headache.

When it comes to creating great marketing, you have a few options

Since you now understand the value in publishing content, it’s important to walk through the different ways to create it. Here are some options to consider:

Option # 1 – You can hire a freelance writer.

This is probably the most attractive option. With gig services like Fiver and Upwork, you could find someone to write your marketing for you, or maybe you already know a writer. The problem is that you can’t be sure they understand the business of recruiting. The even bigger problem is that you’re going to spend a lot of money. Hiring a freelance writer means you have to be comfortable dropping $750-$3,500 for high quality content each month.

Option # 2 – You can hire an agency.

This is a good option for a larger recruiting business. But again, the cost is a bit staggering. If you work with a recruitment agency, you’re probably going to spend anywhere from $3,500-$5,500 per month on the volume of content you need to stand out on LinkedIn. Plus, you still need to work with the agency by giving them direction, reviewing work in progress, and maintaining a dialogue with the account manager. Suddenly, this isn’t saving that much time.

Option # 3 – You can give it to your assistant.

Why not? Your assistant can just do it. The problem with this is that your assistant might be too junior to really understand the industry, making their content hollow or inaccurate. Plus, their writing skills might not be reliable. This option is economical, but you risk getting shoddy posts.

Option # 4 – You can hire an intern.

Interns usually know social media very well. Plus they’re cheap. Problem solved! Right? Well, not really. Interns will not know the industry. And even if you get lucky with your intern hire, they’re eventually going to find an actual job. Bottom line: they’re a temporary solution, and after they leave you’ll find yourself training new interns on the same material. Over and over again…

Option # 5 – You can do it yourself.

You’re a hard worker with an entrepreneurial mindset. You can pull this off, right? Working for yourself is free, and you can rely on yourself to deliver results. But as you know all too well, there’s more to it than that. The time spent researching, writing, editing, and proofing your posts eats up your schedule. Is this really sustainable? Should you be spending 5-10 hours each month churning out your own content?

After reading the options above, most recruiters come to the same conclusion. They look themselves in the proverbial mirror and say “I’m going to make the commitment to publishing content, and I’m going to do it on my own.”

They treat it like a New Years resolution – which is to say, they have trouble sticking with it. They start strong. But soon that discipline falls apart. Like other resolutions, the demands of everyday professional life undermine their resolve.

Let’s be honest: you’ve already made this commitment to yourself a couple times, and you could never quite sustain it. Believe me, we get it. We know this stuff isn’t easy.

Option # 6 – You can use AI

One option you may consider to create social media content is utilizing artificial intelligence platforms like ChatGPT. However, this approach has its limitations, as these AI platforms currently lack the in-depth understanding of how recruiters operate their businesses and the nuances specific to the recruiting industry. Additionally, these AI systems do not have sufficient knowledge of the LinkedIn algorithm and its dynamics, which is crucial for creating effective and engaging content tailored for that platform. As a result, relying solely on such AI solutions will not yield the best results for recruiters seeking a competitive edge.

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What if there was a shortcut?

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When we started the Recruiting Content Treasure Chest, we did so because we realized the six options above just weren’t enough. After hearing our clients tell us over and over that they were “stuck” trying to market themselves in a cost effective way, we wanted to help them out. And we did.

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Recruiting Made Easy: Our Human Writers and AI Technology Create High-Quality Content That Makes You Look Good.

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The Treasure Chest is your source for ghostwritten content designed exclusively for recruiters. Our content creators, who possess extensive expertise in recruitment, craft 170 pieces of content for you each month, giving you the freedom to choose what you post. Our package includes 170 pieces of content each month, but the reality is that you only need to select and post about 15 to 20 of them to see a significant impact on your social media presence.

In addition to our expert writers, we utilize cutting-edge artificial intelligence technology to further customize the content based on your unique recruiting profile. This ensures that every piece of content is not only tailored to your preferences and style, but also accurately represents your business and its values, setting you apart from the competition.

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Get the Best of Both Worlds: Customized Recruiting Content by Human Writers and AI

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Here's how it works:

Step 1 - We have our Recruiting Experts Write High-Quality Content

This is where our team of recruiting experts (i.e. the humans) write content tailored to your needs. Based on the specific topics and requirements provided by our recruiting clients, our writers ensure that your content is both relevant and engaging. Having worked with top five recruiting companies, our writers possess a deep understanding of the industry, enabling them to create content that not only resonates with your target audience but also showcases your unique business offerings.

Step 2 - We Build an AI Profile Based on Your Recruiting Business and Writing Style

We build a comprehensive recruiting profile for your business, ensuring that we understand every facet of your operations. This includes the searches you conduct, your business model, and any specific regions you focus on. By delving into the details of your business, we can create content that is truly customized to your unique needs. Additionally, we train our artificial intelligence to understand your writing style by uploading several writing samples. This enables the AI to learn and adapt to your preferred tone, style, and language, ensuring that the content we produce not only reflects your business accurately but also maintains the authenticity of your brand's voice.

Step 3 - We Customize All Your Posts

Our advanced AI uses the information from your profile to adapt the content, keeping it relevant and engaging for your target audience. This process guarantees a personalized experience, while also highlighting your brand's distinctiveness. Furthermore, the flexibility of our system allows you to update your recruiting profile at any time, accommodating any strategic shifts in your business operations. This adaptability ensures that the content we create always aligns with your evolving business goals and priorities, providing you with a dynamic and effective content strategy.

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Copy. Paste. Done.

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Once all the content is created, your job becomes incredibly easy – all you have to do is copy and paste the content onto your chosen platforms, and you're done! Of course, if you wish to make any edits or adjustments to the content, you're more than welcome to do so, ensuring that each post truly reflects your voice and message.

For those who prefer a hands-off approach, we also offer a "Done For You" service where our team handles the posting process. Our software connects to your LinkedIn account, allowing you to review all the posts we upload. You have the option to approve, decline, or make any changes before the posts go live, providing complete control over your online presence while still enjoying the convenience of our expertly crafted content.

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