Our client is a technology driven risk management company. Their clients face many risks, especially when it comes to social media, streaming platforms, and cybersecurity. With so much at stake, it's important to be aware of the potential dangers and have a plan to mitigate them. Unfortunately, data breaches, identity theft, phishing scams, and malware are all too common, making it difficult for companies to keep their information and data safe. That's where our client comes in.
As more and more industries increasingly rely on digital technology, the risks associated with cyber insecurity have become more prevalent. Our client recognized the need to educate their target market about potential solutions to these risks, and position themselves as a leader in the risk management space. They need help explaining what they do to multiple industries.
26 Characters was tasked with helping our client educate their target market about potential solutions to the risks associated with cyber insecurity. We accomplished this by conducting interviews with company leaders and translating those conversations into ghostwritten blog posts. We have been working with our client for over 2 years, and in that time we have helped them become a leading voice in the risk management space. We have achieved this through the creation of high-quality blog posts, reports, case studies, and website content that is both informative and engaging. Our work has helped our client build trust and credibility with their target audience, positioning them as experts in the field.
Since working with 26 Characters, our client has seen an increase in website traffic and engagement with their blog content. They have also been able to position themselves as a thought leader in the risk management space, which has helped them attract new clients. In addition to providing valuable content for their website, our client also uses our ghostwritten blog posts as sales collateral. This has been especially useful in helping them close new business deals, as potential clients are often impressed by the level of thought leadership and expertise that our client is able to provide. By having a library of high-quality content to draw from, our client has been able to effectively position themselves as the go-to choice for companies looking to mitigate brand risk.