CASE STUDY:
TOP LEADERSHIP CONSULTING FIRM
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Client
Top 5 leadership consulting firm with 50 offices in 30+ countries.
Problem
How do you position firm executives as thought leaders?
Solution
We organized and carried out ongoing ghostwritten blog posts based on interviews with practice leaders within the organization. Ranging from broad meditations on leadership to industry-specific trends, these posts took their expertise and packaged it in compelling, digestible articles.
Impact
By elevating the voices of the companies leaders, the blog lent authority to their brand and drove up engagement from interested readers to paying clients.
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