Client

Top 5 leadership consulting firm with 50 offices in 30+ countries.

Problem

How do you position firm executives as thought leaders?

Solution

We organized and carried out ongoing ghostwritten blog posts based on interviews with practice leaders within the organization. Ranging from broad meditations on leadership to industry-specific trends, these posts took their expertise and packaged it in compelling, digestible articles.

Impact

By elevating the voices of the companies leaders, the blog lent authority to their brand and drove up engagement from interested readers to paying clients.

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