Problem

How do you modernize and align a global marketing organization to help them leverage social media?

Solution

We created an employee advocacy playbook which outlined both a strategic and tactical plan for empowering JLL team members to better use their social media channels to drive digital marketing goals. The playbook outlined the strategic approach to content creation, distribution and measurement of all employee-shared content.

Impact

By aligning over 500 marketers on the spirit and intention behind JLL’s employee advocacy program, our playbook unified the marketing team’s digital effort. JLL marketers could now confidently and appropriately contribute to broad, long-term digital marketing goals.