The 2023 LinkedIn Guide To Character Counts & Limits

Editorial note – this is based from a post by Andy, one of our 26 Characters. Last updated March 2023.

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LinkedIn has become the go-to platform for professionals across the globe to connect, network, and find job opportunities. With over 700 million users and counting, LinkedIn is constantly evolving and updating its features to provide users with the best possible experience. One such feature is character counts and limits, which play an essential role in ensuring that your profile, posts, and messages are concise, effective, and impactful.

Knowing exactly how many characters you can squeeze into any text field on LinkedIn is going to save you a lot of time and frustration. It’s strange that LinkedIn doesn’t provide this information in the Help Center so we put it together to help you. 

Here’s a comprehensive list of maximum character counts and limits in 2023. LinkedIn changes all kinds of things on a daily basis, so please bear that in mind this list is current as of today.

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Character Count and Limits on LinkedIn

1. NAME: First Name: 20 characters, Last Name: 40 characters.

2. DESKTOP HEADLINE: 120 character limit.

3. MOBILE HEADLINE: 240 character limit. 

4. ABOUT SECTION: 2,600 character limit.

5. RECOMMENDATION: 3,000 character limit.

6. PUBLISHER Post Headline: 100 maximum characters.

7. PUBLISHER Post Body: 110,000 characters.

8. WEBSITE Anchor Text: 30 maximum characters.

9. WEBSITE URL: 256 maximum characters.

10. VANITY URL: 29 characters 

11. POSITION Title: 100 maximum characters.

12. POSITION Description: 2,000.

13. PHONE number: 25 character limit.

14. IM (Instant message): 25 character limit. 

15. ADDRESS: 1,000 character limit. (b)

16. SKILLS: 80 characters per Skill.

17. COMPANY Name (Overview tab): 100 maximum characters.

18. COMPANY About Us (Overview tab): 2000 maximum characters.

19. COMPANY Update (Updates tab): 700 characters.

20. CAREER Pages (Life tab): Name: 50 character limit.

21. CAREER Pages (Life tab): Company Leaders headline: 150 character limit.

22. CAREER Pages (Life tab): Company Leaders description 150 character limit.

23. CAREER Pages (Life tab): Employee Testimonials 400 character limit.

24. CAREER Pages (Life tab): Custom Module title 150 character limit.

25. CAREER Pages (Life tab): Custom Module body 500 character limit.

26. CAREER Pages (Life tab): Custom Module URL label 70 character limit.

27. SHOWCASE Page Name: 100 maximum characters.

28. SHOWCASE Page Description: 200 character limit.

29. PROFILE STATUS UPDATE: 1,300 maximum characters.

30. MESSAGE (InMail): 200 characters (Subject) / 1,900 character limit (Body).

31. GROUP Discussion Title: 200 maximum characters.

32. GROUP Discussion Body (Conversation): 2,000 character limit.

33. GROUP Discussion Comments: 1,000 character limit.

34. LinkedIn TEXT AD Headline: 25 character limit.

35. LinkedIn TEXT AD Message Body: 75 character limit.

36. LinkedIn Direct SPONSORED Content: 160 character limit.

37. Profile ‘PUBLICATION’ Title: 250 character limit.

38. Profile ‘PUBLICATION’ Description: 2,000 character limit.

39. COMMENTS (on an article or a share/post): 1,250 character limit.

40. PUBLISHER, photo/image credit: 250 character limit.

41. INVITATION to CONNECT Message Body: 300 character limit.

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Simply adhering to character counts and limits on LinkedIn is not enough to achieve maximum impact. To truly utilize the platform, it's crucial to optimize your content and profile, and these tips will guide you towards making the most of your LinkedIn presence.

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Tips for Making the Most of Character Counts and Limits on LinkedIn

Use keywords: Use relevant keywords throughout your profile to make it easier for recruiters and other professionals to find you.

Be concise: Keep your content concise and to the point. Use bullet points and short paragraphs to make your content more scannable.

Use multimedia: Use images, videos, and infographics to make your content more engaging and visually appealing.

‍Be authentic: Use your own voice and style to create content that resonates with your target audience.

‍Be specific: Use specific examples and metrics to highlight your accomplishments and impact.

‍Be professional: Remember that LinkedIn is a professional networking platform, so keep your content and interactions professional and appropriate.

Mastering the character counts and limits on LinkedIn is an essential aspect of building a strong professional presence on the platform. By optimizing your profile and content, using the character counts and limits to your advantage, and following the tips outlined in this guide, you can stand out from the crowd, increase your visibility, and build meaningful connections with other professionals. 

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Start applying these tips today and take your LinkedIn game to the next level!