Episode 1: Customer Acquisition, Transitioning to Martech, & The Future of B2B with Manny Rivera, VP of Salesforce

With the rapid digitalization of business over the last few years, B2B marketers are being pushed to pivot, adapt, and innovate their marketing tools and strategies. So, are you keeping up?

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Manny Rivera, VP at Salesforce, to share real stories and insights on marketing technology, customer acquisition, and the future of B2B marketing.

Tune in to hear Manny also shed light on how he first got started in B2B marketing and what he enjoys most after 30+ years of marketing. Then, he shares his expert advice for new, aspiring B2B marketers in 2022 and beyond.

Plus… Manny shares his current favorite martech tools, his biggest marketing pet peeve, and his candid thoughts on potential changes in B2B marketing in the next 5 years.

What You’ll Learn In This Episode:

• The importance of transitioning your skillsets to embrace marketing technology (aka martech)
• What are modern B2B marketers doing that enables them to pivot to digital marketing?
• Changes happening in company culture and operational structure after implementing digital marketing strategies
• How to use the change management Rule of Thirds to quicken Martech adoption
• Why it’s important to identify the role of AI in your digital marketing strategy
• Why customer acquisition is the holy grail of marketing
• How to creating a purpose-driven marketing plan to increase your go-to-market performance
• Is it possible to seamlessly align marketing and sales? Which industry has the best marketing/sales relationship?
• How is technology making customer acquisition strategies more effective?
• And much more!