Case studies that lead with the result.
“Our best work is our best-kept secret.”
We tell your best projects as proof, with the result in the headline, in a format sales can use on your website and as PDFs.
Most case studies hide the proof.
Your best work is probably your best-kept secret. You have delivered real results for real customers, but the case studies on your website do not show it. They describe the project, list the services and thank the customer, and somewhere near the bottom there might be a number. Prospects skim them and move on. Sales does not send them because they do not help close anything.
You are not alone. We read the newest case study from 200 established B2B companies for our research report, The Proof Gap. In 41% of them, the Results section held no measurable result at all. And among the studies that did put a strong number in a stat box, most kept it out of the headline, exactly where a skimming buyer would have seen it.
That is a costly mistake. Case studies are often the most persuasive content a B2B company can produce, because they answer the question every buyer is really asking: have you done this before for someone like me, and did it work? When the proof is buried, the answer gets lost.
We write case studies the other way around. We help you pick the projects with the strongest results and the best fit for the buyers you want more of. We interview your team and, where possible, your customer, then find the result, even when it is hiding in time saved, output gained or adoption achieved rather than a revenue figure. That result goes in the headline and leads the story.
From there we tell the story from the customer's side, because that is what makes it believable. We keep it short, scannable and specific, then deliver versions for your website and as designed PDFs your sales team can send. We also handle the approval drafts, and if your customer cannot be named, we tell the story by industry and size and still lead with a real result. Many of our own case studies work exactly that way.
The payoff is proof that sells. Prospects see results they can picture for themselves. Sales gets a tool they actually use. And your best work finally does the job it should have been doing all along: winning you the next client.
- Case studies for your website
- PDF versions for sales
- Customer and internal interviews
- Results-first headlines and summaries
- Drafts ready for your customer to approve
What changes when it is done right.
A specific result does more to win a deal than any claim.
Short, scannable and easy to send.
Stories told from the customer's side are easier to believe.
From first call to finished work.
Every engagement starts with a conversation about your problem. Here is what happens next.
We help choose the projects with the strongest results and the best fit.
We talk with your team and, where possible, your customer.
We lead with the result and build the story around it.
We prepare drafts for customer approval and deliver web and PDF versions.
Nervous at first. Hooked by the end.
I put off making content about myself for years. I knew I needed it, I just never enjoyed it. Studio 26 turned out to be half strategy session, half therapy session, and somehow it's become one of the most fun hours of my month.
I'm my own worst critic, so I went into my first session expecting to hate how I sounded. Steve kept it so relaxed that I forgot we were recording. Now it's a session I actually look forward to.
The questions are what make it. Steve pulls out stories I'd forgotten I even had, and the hour flies by. All I do is show up and talk, and the team handles everything else.
Executive, electronics and defense industries
I expected one more meeting on my calendar. Instead, it's genuinely entertaining, with plenty of laughing along the way. It's completely seamless on my end, and it's always fun.
Executive, luxury hospitality industry
See it in the work.
Case studies from B2B companies where this service played a part.
Questions we hear about this service.
Don't see yours? Ask us when we meet.
What if our customer won't let us use their name?+
We can tell the story anonymously, by industry and size, and still lead with a real result. Many of our own case studies work that way.
What if we don't have hard numbers?+
We help you find them. Often the result is there, in time saved, output or adoption, and nobody has pulled it out yet.
Can you design them too?+
Yes. We deliver designed PDFs and copy ready for your website.
Do you interview our customers directly?+
Yes, if you would like us to. We prepare the questions and handle the conversation.
Connect with 26 Characters.
Sitting on great results nobody can see? Let's turn them into proof.