Practical guides your buyers download and keep.
“Prospects don't get what we do.”
We build a practical guide on one topic your buyers care about, written, designed and ready to download.
Help first. Sell second.
Your buyers are not looking for a pitch. They are looking for help with the problem in front of them right now. They are searching, reading and comparing long before they ever talk to a salesperson, and they are quietly deciding which companies seem to understand what they are going through.
If all they find from you is product pages and sales messages, you are asking for trust before you have earned it. Prospects bounce. Leads stay cold. And the companies that took the time to teach end up shaping how buyers think about the problem, and who they think of to solve it.
A practical guide changes that dynamic. It gives buyers something genuinely useful, on their terms and their timeline. It shows them you understand their challenges in detail. It puts your company in the right place when they are ready to act. And because people trade an email address for something they actually want, a good guide is one of the most effective lead generators in B2B.
We build guides that earn that trust. We start by picking one topic your buyers care about that connects naturally to what you sell. Then we research the challenges and questions your buyers face and map them to the ways you help, without turning the guide into a brochure. We write it to be truly useful, then design it to be read, saved and passed along.
You get a finished, designed ebook or guide ready to download, plus the landing page copy, posts and emails that carry it to your audience. It can be gated behind a short form or shared openly, depending on your goals, and it can be adapted for other markets as your reach grows.
The best part is how long a good guide keeps working. One guide we wrote for a software company was still live and being promoted years after launch, and was later reused in a second country. Help first, sell second, and the right guide will keep bringing buyers to you long after it is published.
- A written and designed ebook or guide
- Research into your buyers' challenges
- Landing page copy for the download
- Promotional posts and emails
What changes when it is done right.
A useful guide is one of the best reasons to trade an email address.
Buyers see how you solve their problem without a sales call.
A good guide keeps working for years.
From first call to finished work.
Every engagement starts with a conversation about your problem. Here is what happens next.
We pick a topic your buyers care about that connects to what you sell.
We dig into your buyers' challenges and questions.
We create the guide, written and designed.
We write the landing page, posts and emails that carry it.
Nervous at first. Hooked by the end.
I put off making content about myself for years. I knew I needed it, I just never enjoyed it. Studio 26 turned out to be half strategy session, half therapy session, and somehow it's become one of the most fun hours of my month.
I'm my own worst critic, so I went into my first session expecting to hate how I sounded. Steve kept it so relaxed that I forgot we were recording. Now it's a session I actually look forward to.
The questions are what make it. Steve pulls out stories I'd forgotten I even had, and the hour flies by. All I do is show up and talk, and the team handles everything else.
Executive, electronics and defense industries
I expected one more meeting on my calendar. Instead, it's genuinely entertaining, with plenty of laughing along the way. It's completely seamless on my end, and it's always fun.
Executive, luxury hospitality industry
See it in the work.
Case studies from B2B companies where this service played a part.
Questions we hear about this service.
Don't see yours? Ask us when we meet.
How long is a typical guide?+
Long enough to be truly useful and short enough to finish. We size it to the topic.
Can it be adapted for other markets?+
Yes. One guide we wrote was later reused in a second country.
Is it gated?+
Usually. We deliver it ready to sit behind a short form.
Ebook or white paper?+
An ebook is practical and how-to. A white paper argues a position on a complex issue.
Connect with 26 Characters.
Want a guide buyers actually keep? Let's pick the topic.