Real conversations, turned into a month of content.
“Our experts are too busy to write.”
Studio 26 captures your people's stories, opinions and experience in a short monthly interview. Everything we create starts there.
In a world full of AI content, real conversations are the scarcest thing in B2B.
Most content today starts with a blank prompt. Someone types a topic into a tool, edits what comes back and publishes it. The result is a flood of content that sounds the same, says the same things and gives buyers no reason to trust the company behind it. In a world full of AI-generated content, real conversations have become the scarcest thing in B2B.
Your company is full of them. Your experts and leaders have opinions formed over decades, stories from the field and lessons nobody else can tell. That is exactly the material buyers want. The trouble is getting it out of their heads. They are too busy to write, and when someone else writes for them without talking to them first, it comes out generic.
Studio 26 is how we capture it. Once a month, your expert sits down with one of our interviewers for 20 to 45 minutes, on their calendar, from wherever they are. Every session is led by someone who has studied your market and this month's plan, so the questions go past the talking points and get to the stories, opinions and proof that only your expert can provide.
What matters from each conversation goes into your Client Brain, a growing record of how your company thinks. That means we never ask the same thing twice, and the content gets sharper every month as we learn more about your people, your market and your point of view.
Then we turn one conversation into a month of content in your expert's voice: LinkedIn posts, articles, newsletters, case studies and more. A human editor reviews everything, and nothing goes live without your expert's approval. Founders we work with have gone from one or two posts a month to two or more a week, all built from these monthly conversations.
That is why everything we create starts in Studio 26. Content that begins with a real person sounds like a real person, and buyers can tell the difference. Your experts give us minutes. We do the rest.
- A guided monthly interview, 20 to 45 minutes
- Questions built around your plan and your expert's point of view
- Stories and insights saved to your Client Brain
- A month of content in your expert's voice
What changes when it is done right.
Content that starts with a person sounds like a person, and buyers can tell the difference.
The questions go past the talking points and get to the stories worth telling.
Your experts give us minutes. We do the rest.
From first call to finished work.
Every engagement starts with a conversation about your problem. Here is what happens next.
20 to 45 minutes a month, on your expert's calendar, from wherever they are.
A guided interview built around this month's plan and your expert's point of view.
Stories, opinions and lessons from the field go into your Client Brain.
We turn it into a month of content in their voice. Nothing goes live without approval.
Nervous at first. Hooked by the end.
I put off making content about myself for years. I knew I needed it, I just never enjoyed it. Studio 26 turned out to be half strategy session, half therapy session, and somehow it's become one of the most fun hours of my month.
I'm my own worst critic, so I went into my first session expecting to hate how I sounded. Steve kept it so relaxed that I forgot we were recording. Now it's a session I actually look forward to.
The questions are what make it. Steve pulls out stories I'd forgotten I even had, and the hour flies by. All I do is show up and talk, and the team handles everything else.
Executive, electronics and defense industries
I expected one more meeting on my calendar. Instead, it's genuinely entertaining, with plenty of laughing along the way. It's completely seamless on my end, and it's always fun.
Executive, luxury hospitality industry
See it in the work.
Case studies from B2B companies where this service played a part.
Questions we hear about this service.
Don't see yours? Ask us when we meet.
How much time does it take?+
20 to 45 minutes a month, on your expert's calendar, from wherever they are.
Who leads the interview?+
An interviewer who has studied your industry and this month's plan.
What is the Client Brain?+
A growing record of your experts' stories, opinions and lessons, so we never ask the same thing twice and the content keeps getting sharper.
Do our experts approve the content?+
Always. Nothing goes live without their approval.
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