A marketing plan your team can actually run.
“We're busy, but we're not growing.”
The Growth Blueprint lays out how to reach your audience, what content to create and how to track progress, with strategies, tactics, timelines and cost estimates tied to your business goals.
Activity is not the same as growth.
Most marketing teams are not short on activity. The calendar is full, campaigns go out every week, the dashboards show plenty of impressions. Yet when leadership asks what all of it is doing for the business, the answer is hard to give with a straight face. Pipeline is flat. Sales says the leads are not right. Budget season arrives and you are defending spend you cannot clearly connect to growth.
That gap usually is not a talent problem or an effort problem. It is a planning problem. The work was never tied to a specific business outcome, so every new idea gets added to the pile, nothing gets stopped, and the team stays busy without moving the number.
The Growth Blueprint starts with one question: what's your problem? It is the question behind every engagement we take on and the title of our founder's first book. Before we talk about channels or content, we get clear on the business outcome you need, whether that is breaking into a new vertical, launching an offering, supporting a sales push or changing how the market sees you.
From there we build the go-to-market plan around it. We look at your market, your competitors and the content your buyers actually respond to. Then we lay out who to reach, what to say to each audience, which channels and content to use, what it will take to staff, what it will cost and how you will know it is working. Every recommendation comes with a timeline and a cost estimate, so you can make real tradeoffs instead of guesses.
You walk away with a complete marketing plan your team can run, with or without us. It gives you a clear story for leadership, a clear brief for your team and a clear reason to say no to the projects that do not serve the goal.
Planning work typically lands in about four weeks. If you are heading into a new year, a launch or a reset, it is the fastest way to turn a busy marketing function into one that is pointed at growth.
- A complete marketing plan
- Go-to-market strategies for each audience
- Tactics and channels, in priority order
- Timelines your team can staff
- Cost estimates for every recommendation
- Measures to track progress
What changes when it is done right.
Every activity in the plan ties back to a business goal.
You agree up front on what success looks like and how to measure it.
Budget goes to the work most likely to move the number.
From first call to finished work.
Every engagement starts with a conversation about your problem. Here is what happens next.
We start with your business problem, your audiences and what you are doing today.
We look at your market, your competitors and the content buyers in your space respond to.
We build the strategies, tactics, timelines and cost estimates.
We walk your team through the plan so it can run, with or without us.
Nervous at first. Hooked by the end.
I put off making content about myself for years. I knew I needed it, I just never enjoyed it. Studio 26 turned out to be half strategy session, half therapy session, and somehow it's become one of the most fun hours of my month.
I'm my own worst critic, so I went into my first session expecting to hate how I sounded. Steve kept it so relaxed that I forgot we were recording. Now it's a session I actually look forward to.
The questions are what make it. Steve pulls out stories I'd forgotten I even had, and the hour flies by. All I do is show up and talk, and the team handles everything else.
Executive, electronics and defense industries
I expected one more meeting on my calendar. Instead, it's genuinely entertaining, with plenty of laughing along the way. It's completely seamless on my end, and it's always fun.
Executive, luxury hospitality industry
See it in the work.
Case studies from B2B companies where this service played a part.
Questions we hear about this service.
Don't see yours? Ask us when we meet.
How long does a Growth Blueprint take?+
Planning work typically lands in about four weeks, depending on scope and how quickly we can talk with your team.
Do you also carry out the plan?+
We can. Many clients have us produce the content in the plan. Others run it in-house. The plan works either way.
Is this a brand strategy?+
No. It's a practical go-to-market plan focused on reaching buyers and supporting sales, and it works within your existing brand.
What if we are launching something new?+
A launch is a great time for a Growth Blueprint. It gives the launch a plan that lasts past the first week.
Connect with 26 Characters.
Busy but not growing? Tell us the problem and we'll show you where the plan starts.