Content that helps B2B companies sell.
If it doesn't help your business sell, we don't make it. You bring the launch, the vertical or the product line. We plan it, write it and deliver it, on brand and on deadline.
We're a B2B content studio.
We plan and make the content that helps B2B companies get known and get chosen. Every engagement has two parts: deciding what to say, then making it.
Plan the story before you write it.
Six services that decide what to say, to whom and when. Here is what each one does and what you get. Use one, or combine them.
We build the plan that turns employees into brand ambassadors.
Blueprint, training, FAQ guide and creative guidelines.
We monitor what you publish and align it to one strategy in every market.
Ongoing monitoring and alignment recommendations.
We build a go-to-market plan with strategies, tactics, timelines and cost estimates.
A complete marketing plan your team can run.
We map how content moves from idea to publication inside your organization.
Production model, distribution plan, best practices and roles.
We interview your experts and turn a big topic into a brief your team can produce.
Interview recap, prospectus, detailed outline and project plan.
We plan a year of content across your channels, tied to your goals.
An annual editorial calendar.
Then we make it.
Once the plan is set, we make it. Every format is available on its own, or as part of a planning service.
We write posts for your leaders and your brand, built from interviews and your plan.
Weekly posts, scheduled and published, with monthly reporting.
We turn your experts' thinking into long-form pieces for your site and LinkedIn.
Publish-ready articles, written for search.
We write a regular issue that keeps clients and prospects hearing from you.
A monthly newsletter, built in your email platform.
We tell your best projects as proof, in a way sales can use.
Case studies for your website and as PDFs.
We take a complex issue and make the solution clear.
A designed white paper, ready to share or gate.
We turn original data into analysis that shows the trends that matter.
A research report your team can promote for months.
We build a practical guide on one topic your buyers care about.
A designed ebook, ready to download.
We build the deck that shows your value and helps close deals.
A pitch deck your sellers can present and send.
We write the pages that explain who you are and what you offer.
Copy for every page, ready for your web team.
In a world full of AI-generated content, real conversations are the scarcest thing in B2B. Studio 26 captures them: your people's stories, opinions and experience, in their own words. Everything we create starts there.
Most content today starts with a blank prompt. Ours starts with a person talking about work they know better than anyone. That's why it sounds human and lands with buyers.
Every session is led by someone who has studied your industry, so the questions go past the talking points and get to the stories worth telling.
A single recorded session becomes posts, articles, newsletters and case studies. Your experts give us minutes. We do the rest.
20 to 45 minutes a month, on your expert’s calendar, from wherever they are.
A guided interview built around this month’s plan and your expert’s point of view.
Stories, opinions and lessons from the field go into your Client Brain, so nothing has to be said twice.
We turn it into a month of content in their voice. They review it, and nothing goes live without approval.
Writers or AI? You choose.
There's a debate running through the content industry right now. One side says only experienced writers and editors can be trusted with your brand. The other says generative AI has made them unnecessary.
We don't think you should have to pick a side. So we offer both, and the choice is yours.
Senior writers and editors draft every piece by hand, working from your Studio 26 interviews and your plan.
The latest generative models draft from your interviews and your Client Brain. Our editors refine and fact-check every piece.
You can also mix the two: people for flagship pieces, generative drafts for the weekly rhythm.
We see what's next before it launches.
Anthropic and OpenAI selected 26 Characters for their invite-only early access programs. That means we test new models and new functionality before the public has them, so we know what is actually launching before it goes live. That work is under NDA, so we can't share what's coming. But our clients feel the benefit as soon as it ships.
We work with new models and features while they are still in testing, long before they reach everyone else.
Content tools change every month. Early access keeps our methods up to date without you having to track any of it.
When something new helps us plan smarter, write faster or research deeper, our clients are the first to benefit.
Questions we hear before the first call.
Don't see yours? Ask us when we meet.
What does a typical engagement look like?+
It starts with a plan and turns into a steady rhythm. We begin with a free diagnostic, agree on the services that fit, then run monthly Studio 26 interviews that feed the content and publish on schedule.
Can we get started quickly?+
Yes. Most engagements kick off within a couple of weeks of signing. Planning work typically lands in about four weeks, and the first content goes live soon after.
Can you help if we don't know what we need yet?+
Yes. That's what the free diagnostic is for. We look at what you publish today, from your brand and your people, then recommend where to start.
Can we buy a single service?+
Yes. Every service stands on its own. Many clients start with one, such as a plan or a set of case studies, and add more once they see the work.
Will this take a lot of our experts’ time?+
No. Most experts give us one interview a month, usually 20 to 45 minutes. We handle the planning, writing, design and publishing from there.
What is a Studio 26 interview?+
It's a recorded monthly conversation with your expert, led by an interviewer who knows your market. We use it to capture their stories, opinions and experience in their own words. Everything we create starts there.
Will the content sound like our people and our brand?+
Yes. Every piece is built from your people's own words and matched to your brand's voice. You review everything before it goes live.
Can you work alongside our in-house team and agencies?+
Yes. We fill the content gap your other partners leave. We share the plan and calendar with your team so everyone tells the same story.
Can you work within our brand and legal review?+
Yes. The Fortune 500 programs we run clear brand and legal review every week. We build your approval steps into the schedule from day one.
Do you use AI to write the content?+
Yes, if you want us to. We offer both: content written by people, or drafts from the latest generative models that our editors refine. You choose, and you can mix the two.
Is everything checked for accuracy?+
Yes. A human editor reviews and fact-checks every piece, whichever approach you choose. Nothing goes live without your approval.
Do you have experience in our industry?+
Probably. We've worked with B2B companies in logistics, IT services, enterprise consulting, commercial real estate, financial services and building technology. We also match writers to your vertical, so you're not teaching us your market from scratch.
Do we own the content you create?+
Yes. Once it's delivered and paid for, the content is yours to use however you like.
How do you know if it’s working?+
We report on it every month. You'll see reach, engagement and the conversations the content starts, and we adjust the plan based on what's working.
Can you share pricing?+
Yes, once we know what you need. Every engagement is scoped to your goals, so we share a clear proposal after the free diagnostic.
Why it works with us.
Five things worth knowing before you book a call.
The question behind every engagement, and the title of our founder’s first book.
Enterprise-grade work without the layers.
The people you meet are the people who do it.
The plan and the content come from the same team.
Our founder led global digital marketing and content at two Fortune 500 companies.
Connect with 26 Characters.
Tell us what you're working on. We'll show you which services fit and where to start.