Great story. No one telling it.
You're Series A to D. The product works, and you're still the whole sales team. Customers, candidates and investors check you out long before they talk to you.
You'd rather be building.
At Series A and beyond, growth depends on you talking. Customers, hires and investors judge the company by its founder.
Your voice is now part of the product.
Everyone looks you up first.
Before the first call, they read your site, your profile and your posts. Here's what they think when they find nothing.
Nobody tells you why they went quiet. They just stop replying.
Everything at once.
You're building something big. Some days it's all happening before lunch.
Investor update at 7. A customer escalation at 10. At 3, your top candidate turns down the offer. Product review at 9 p.m.
A big logo signs. The team ships something great. A demo lands and the whole room leans in.
An exit or an IPO. Done the right way, it's lucrative for you, your team and your investors.
The companies that sell for the most are the ones the market already knows.
Sound familiar?
Four gaps slow down growing startups. Here's how each one sounds inside the company.
Your options for content.
Each one covers part of the job. None of them covers all of it.
Nobody wants to plan and execute at the same time. They'll want to plan, then hire writers to do the rest.
A senior team in the pitch, then junior writers on your account. Expect months before they understand your market.
You've probably tried this. It works for a few weeks, then everyone gets busy.
Your competitors keep showing up while you stay quiet. They tell the story of your category, and you pay for it in lost deals.
You built the better product. A rival with a weaker one keeps winning the deal, the hire and the room.
The best product doesn't win. The best-known company does.
What would help.
Strip it all back and the list is short.
“I'm getting new clients from the content, and a lot of them are inbound. Companies are reaching out to me first.”
Plan the story. Then arm the team.
Four services built for Series A to D companies. Each one stands on its own.
We define what you stand for, how to say it to each audience and your next six months of content.
Articles and case studies that answer your top objections. Your reps send them, and your site publishes them.
We turn one 45-minute interview a month into weekly LinkedIn posts and articles, all in your voice.
The same weekly program for your top three leaders, all telling one company story.
45 minutes a month.
One interview powers everything. That's why it sounds like you.
A 45-minute interview each month.
Your views, stories and lessons go into your Client Brain.
We write, design, schedule and track a month of content.
You review and sign off. Nothing goes live without you.
We create and publish. We never comment or reply for you. Your conversations stay yours.
Founders who got known.
Our longest-running clients are founder-led firms. Like you, the founder had to be the face of the company to grow it.
Weekly posts in the founder’s voice took her from 22,420 to 161,546 impressions a month, 7.2 times where she started. New clients now reach out first, and many of them arrive inbound.
Read the case study269 posts in 12 months earned 4.09 million impressions and reached 26 times more people than he has followers. Prospects call to say they love his posts, and some of those calls become deals.
Read the case study350 posts in 12 months earned 1.2 million impressions and reached 399,565 people, 27 times his follower count. His followers grew 23%, and his point of view is now what people know him for.
Read the case studyFortune 500 discipline. Startup speed.
Five things worth knowing before you book a call.
We love creating content that helps founders, leaders and sales teams communicate clearly.
Your story is on paper in about four weeks. Your first posts go live soon after.
The Fortune 500 programs we run clear brand and legal review. Yours can too.
A signed agreement, an hour for kickoff, your decks and docs, posting access and 45 minutes a month.
Start with the story, or start where the pain is worst.
The question that opens every engagement, written up as a book.
Get your free copyLet's get your story told.
Start with a free diagnostic. We'll look at how customers, candidates and investors see you today, and where to start.