796,882 impressions in 90 days, and new clients finding her through AI search.
An executive assistant and HR recruiter grew from 22,420 to 161,546 monthly impressions, reached 402,447 people in 90 days and won two new searches from companies that found her through AI search.
Twenty-two years of great placements. Too few people knew.
She runs a firm that places executive assistants and HR professionals and staffs contract roles. Her clients loved her work. Not enough people outside her client list knew about it.
She worried about sounding salesy and asked us not to make her sound like every other recruiter. About half her revenue comes from contract staffing, yet clients did not always think of her for temporary needs.
And like a lot of great recruiters, she was too close to her own wins. Her results felt ordinary to her, so she rarely shared them.
I was worried about sounding salesy, and I never have. 26 Characters asks the questions, finds stories I didn’t realize were worth telling and handles everything else. Now clients I’ve never worked with are finding me, including two who told me they found me through AI.
We helped her tell her own story, in her own voice.
She started with a trial Studio 26 session and has recorded every month since. Before we wrote anything, we captured her positioning, beliefs, audiences and voice in a Brand OS.
Each month we ask the questions and listen for the stories. Our team turns them into posts, videos, quote tiles, blogs, newsletters and case studies, all in her voice and never salesy.
Everything is scheduled and published for her. She approves it, and we handle the rest.
Her positioning, beliefs, audiences and voice, written down once.
We ask the questions and listen for the stories.
Posts, videos, quote tiles, blogs, newsletters and case studies, all in her voice.
She approves it, and we handle the rest.
7.2 times the impressions, and two searches from AI search.
Since we started, her monthly impressions grew from 22,420 to 161,546, 7.2 times where she started. In one 90-day stretch, her posts earned 796,882 impressions, reached 402,447 people and drew 9,213 engagements, and her followers grew 32%. One post about candidates backing out of accepted offers earned 3,311 reactions and 193 comments.
The bigger change is in her business. New clients are reaching out first, and a lot of them are inbound, almost all in her core executive assistant work. Two new searches came from DC companies that found her through AI search.
The content reaches people in other ways too. A CEO client read her Administrative Professionals Day post and wrote handwritten notes to his assistants. A former placement reached out to say she loved what she was saying. We even turned one of her placements, an executive assistant hired for an international company opening its first U.S. office, into a case study of her own.
The services behind this story.
Each one works on its own, or as part of a bigger plan.
Posts for your leaders and your brand, built from interviews and your plan.
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