Content execution

LinkedIn posts that sound like your people, every week.

“We post, but nobody notices.”

We write posts for your leaders and your brand, built from real interviews and your plan, then schedule and publish them, with monthly reporting.

What it is

Your buyers are on LinkedIn. Your experts mostly aren't posting.

LinkedIn is where B2B buyers size up companies and the people who run them. Before a prospect ever takes a call, they have looked at your leaders' profiles and your company page, and they have formed an opinion. For a lot of companies, what they find is quiet. Executives who post twice a year. A brand page that reads like a stream of press releases. Experts with real insight who never share any of it.

You know it should be better. The problem is time and voice. Your leaders are too busy to write, and the posts that do get written by committee sound nothing like the people whose names are on them. Ghostwritten content often makes it worse, because it reads like marketing and your network can tell. So the effort stalls, and competitors with louder leaders win attention you should be getting.

We fix both sides of that problem. Each month we talk with your leaders in a short Studio 26 interview, usually 20 to 45 minutes. We ask about the work they are doing, the opinions they hold and the stories from the field that buyers care about. Then we turn that conversation into a month of posts in their own voice. Because the content comes from real conversations, it sounds like them, and it carries the kind of specific detail that earns engagement.

For company pages, we build an editorial system that makes your feed worth following. That means a clear point of view, a rhythm of formats and a design approach that is editorial first rather than ad first. We have taken a traditionally design-heavy brand feed and turned it into a system that publishes up to 17 posts a week.

We handle the rest too. Every post is reviewed by a human editor and approved before it goes live. We schedule and publish, then send monthly reporting so you can see what is resonating and where to go next. Our founder is a LinkedIn advisor who reviews new LinkedIn products before they launch, so our approach keeps up with how the platform actually works.

The result is visibility that compounds. Buyers know your leaders' names before the first meeting. Your experts become recognized voices in your market. And your leaders get all of that for about an hour of their time each month.

What you get
  • Weekly posts for executives, brand pages or both
  • Posts built from monthly Studio 26 interviews
  • Scheduling and publishing
  • Monthly reporting on what is working
Why it matters

What changes when it is done right.

01
Visibility that compounds

Steady posting builds familiarity, so buyers know your name before the first call.

02
Their own voice

Posts come from real conversations, so they sound like your people.

03
Almost no time from leaders

One short interview a month keeps the posts coming.

How it works

From first call to finished work.

Every engagement starts with a conversation about your problem. Here is what happens next.

01
Plan

We set themes and goals for each voice and for the brand.

02
Interview

A short monthly Studio 26 session captures stories and opinions.

03
Write and approve

We draft the month of posts. Nothing goes live without approval.

04
Publish and report

We schedule and publish, then report on results every month.

In their words

Nervous at first. Hooked by the end.

“

I put off making content about myself for years. I knew I needed it, I just never enjoyed it. Studio 26 turned out to be half strategy session, half therapy session, and somehow it's become one of the most fun hours of my month.

Firm founder and newsletter author
“

I'm my own worst critic, so I went into my first session expecting to hate how I sounded. Steve kept it so relaxed that I forgot we were recording. Now it's a session I actually look forward to.

Founder, firm serving the data center industry
“

The questions are what make it. Steve pulls out stories I'd forgotten I even had, and the hour flies by. All I do is show up and talk, and the team handles everything else.

Executive, electronics and defense industries

“

I expected one more meeting on my calendar. Instead, it's genuinely entertaining, with plenty of laughing along the way. It's completely seamless on my end, and it's always fun.

Executive, luxury hospitality industry

Common questions

Questions we hear about this service.

Don't see yours? Ask us when we meet.

Do you write for executives or for our company page?
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Both. Some clients start with one leader, others with the brand page, and many do both.

How often will we post?
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It depends on the voice and the goal. Founders and executives we work with often post several times a week.

Will the posts sound like AI?
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No. They come from real conversations with your people, and a human editor reviews every one.

Do you publish the posts for us?
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Yes. We schedule and publish approved posts, and send a monthly report.

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