Making B2B companies shine.
Every story is built from the same 26 characters. The difference is the arrangement.
Why 26 Characters.
Every brand story in the world is built from the same 26 characters. The difference between invisible and unforgettable is the arrangement.
The name has a second meaning, and it matters more. The characters are the people: the experts inside a company who know the most and are heard the least. Our job is to arrange the right words around the right people, and the right brand, until the market can’t help but notice.
Some numbers we’re proud of.
Somewhere right now, a brilliant expert is closing her laptop after another day of being the smartest person nobody outside her company has heard of.
She has solved problems her buyers are still losing sleep over. She has opinions that would stop a CMO mid-scroll. And the market has never met her.
That makes us angry.
Not at her. At the habits that keep her hidden. The press release nobody reads. The logo that does all the talking. The quarterly campaign that starts from scratch, again. The sales deck that pitches before anyone has said hello.
We call it Invisible Excellence. It is the most expensive problem in B2B, and almost nobody budgets for it.
We know why it happens, because we have lived it. We have sat in the marketing chair at big companies. We know the review cycles, the stretched teams, the stakeholders who all want something different by Friday. Nobody is doing this on purpose. Everyone is just busy.
So we do the work.
We sit down with the people who know the most and ask them the questions nobody else asks. We listen for the story behind the slide. We turn what they know into posts, articles, newsletters, case studies, reports and books, and we keep them coming, week after week, until the market cannot help but notice.
We plan before we write. We write like people talk. We use the newest tools when they help, and real editors every single time. And we never confuse being loud with being known.
Our vision is simple. A world where the best B2B companies are also the best known. Where buyers walk into the first meeting already trusting the people across the table. Where nobody has to hire a stranger.
Every brand story is built from the same 26 characters. We are here to arrange them for the people who deserve to be heard.
Nice to meet you.
Take a break and play
Same 26 letters. Endless stories.
Every story we write starts with the same 26 letters. The difference is the arrangement. Grab a letter and toss it, shake them all up, or press Arrange them and watch the alphabet turn into something worth saying.
Three beliefs behind everything we make.
They want to hear from real experts inside your company, backed by a brand they recognize. You need both.
Being the best is your job. Being the best known is ours.
Secrets don’t get shortlisted. Great work only wins when the right people hear about it.
Two worlds, one studio.
We bring the discipline of the Fortune 500 and the speed of a startup. Most partners give you one or the other.
We know how large companies work: the reviews, the stakeholders, the brand rules and the budget cycles. Our programs clear brand and legal review every week.
We move like a small team because we are one. The senior people you meet are the people who do the work, without layers in between.
Steve Goldhaber.
Founder and CEO
Steve has spent about 30 years in marketing, including 10 years at the agency Digitas. He went on to lead global digital marketing and content at Aon and at JLL, and built the employee advocacy programs at both companies.
Everywhere he went, he saw the same thing: the smartest experts in B2B companies were the hardest to hear. He started 26 Characters to fix that, and has spent about 15 years helping B2B companies with employee advocacy.
Books by our founder.




More on the name
Every story is built from the same 26 letters.
Your competitors have the same alphabet you do. The difference between being ignored and being remembered is how the letters are arranged. Watch the same letters become a different idea. That's the work we do with your story.
Say hello.
The fastest way to reach us is to book a time. No form first.
Connect with 26 Characters.
Tell us what you're working on. We'll show you where to start.
