The Recruiter’s Dilemma
How to break free from contingent work and build a retained search business.
A blueprint for recruiters who are ready to leave the contingent grind behind.
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You don't need more hustle. You need a system.
This is a playbook for retained recruiting, built for solo recruiters and small firms who are tired of the contingent treadmill and ready to lead searches instead of chasing them.
It's a collection of lessons, frameworks and strategies from years of working directly with recruiters: what actually works, what doesn't and how to build something that lasts.
It covers the shift from contingent to retained, why clients buy retained work, the three pillars of retained success, marketing that actually works and the systems that make a small firm look bigger than it is.
Three things nobody tells you.
The real difference between contingent and retained, and why selling more isn't the answer.
Why clients buy retained, and how to build trust before they ever meet you.
The brand, tools and infrastructure that let a one-person firm sell like a bigger one.
The chapters.
Seven parts, 30 chapters.
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Steve Goldhaber.
Steve has spent about 30 years in marketing, including 10 years at Digitas and years leading global digital marketing and content at Aon and JLL. He founded 26 Characters, a B2B content studio based in Chicago.
He is also the author of What’s Your Problem?, The Recruiter’s Dilemma and The Two-Oar Recruiter.
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The book shows how to build a retained search business. We help recruiters get known, so the right clients find them first.