The Two-Oar Recruiter
Grow your recruiting business faster by treating sales and marketing as equals.
Most recruiters row with one oar: sales. This book shows you how to pull with both.
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Keep both oars in the water.
Most recruiters row with one oar. They sell hard, make the calls and push for the next search, and they wonder why the boat keeps spinning in circles.
The Two-Oar Recruiter shows how to pull with both oars: selling and marketing in sync. It walks through getting noticed before you ever speak, building credibility by showing instead of telling, and converting when trust and timing align.
It ends with the Two-Oar 90-Day Challenge, a practical plan to get both oars in the water.
Three things nobody tells you.
Why sales alone keeps you busy but stuck, and what marketing actually is.
How to fill the top of your funnel so prospects know you before you call.
How to earn trust in the middle of the funnel and convert when the timing is right.
The chapters.
Nine chapters and the Two-Oar 90-Day Challenge.
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Steve Goldhaber.
Steve has spent about 30 years in marketing, including 10 years at Digitas and years leading global digital marketing and content at Aon and JLL. He founded 26 Characters, a B2B content studio based in Chicago.
He is also the author of What’s Your Problem?, The Recruiter’s Dilemma and The Two-Oar Recruiter.
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The book explains why marketing deserves an equal oar. We help recruiters pull it every week.