White papers that make a complex issue clear.
“Our expertise is hard to explain.”
We take a complex issue your buyers face and make the solution clear, in a designed white paper ready to share or gate.
Depth is how you prove you understand the problem.
Some of the most important things your company knows are also the hardest to explain. Maybe you solve a problem with a lot of moving parts. Maybe your approach only makes sense once a buyer understands the forces behind it. Maybe the decision you are asking for is big enough that nobody will make it based on a short post or a product page.
In those situations, buyers want depth. They want to see that you understand their problem as well as they do, that you have thought it through and that your solution holds up under scrutiny. They want something they can study, share with colleagues and bring into the room when the decision gets made. Without it, your expertise stays locked in your experts' heads and your sales cycle drags.
A well-made white paper gives buyers that depth. It walks them from a problem they recognize, through the forces that make it hard, to a clear and credible solution. It positions your company as the one that truly understands the issue. And it keeps working long after it is published, as a gated asset that brings in qualified leads and as a resource your sales team sends when a buyer needs the full picture.
We make that process painless. We frame the issue, the audience and the argument with you, then gather the research and interview your experts to capture their point of view. From there we write a clear, well-structured paper that is rigorous without being dense, with an executive summary for readers who only have five minutes.
Then we design it, so it is as easy to read as it is to trust. You get finished files ready to share, gate or print, and we can write the landing page copy to go with it. Industry-specific white papers are some of the most effective pieces we write, because they speak directly to the challenges of one field.
If your buyers face a complex decision and your expertise is the reason to choose you, a white paper is how you prove it. It turns what your experts know into an argument your buyers can follow, and a reason to call.
- A written and designed white paper
- Research and expert interviews
- An executive summary for busy readers
- Files ready to share, gate or print
What changes when it is done right.
Depth on a hard topic positions you as the expert.
A gated white paper brings in readers who care about the problem.
Reps can send it when a buyer needs the full picture.
From first call to finished work.
Every engagement starts with a conversation about your problem. Here is what happens next.
We define the issue, the audience and the argument.
We gather the data and capture your experts' point of view.
We draft a clear, well-structured paper.
We design it and deliver files ready to share or gate.
Nervous at first. Hooked by the end.
I put off making content about myself for years. I knew I needed it, I just never enjoyed it. Studio 26 turned out to be half strategy session, half therapy session, and somehow it's become one of the most fun hours of my month.
I'm my own worst critic, so I went into my first session expecting to hate how I sounded. Steve kept it so relaxed that I forgot we were recording. Now it's a session I actually look forward to.
The questions are what make it. Steve pulls out stories I'd forgotten I even had, and the hour flies by. All I do is show up and talk, and the team handles everything else.
Executive, electronics and defense industries
I expected one more meeting on my calendar. Instead, it's genuinely entertaining, with plenty of laughing along the way. It's completely seamless on my end, and it's always fun.
Executive, luxury hospitality industry
See it in the work.
Case studies from B2B companies where this service played a part.
Questions we hear about this service.
Don't see yours? Ask us when we meet.
White paper or research report: which do we need?+
A white paper argues for a solution to a problem. A research report shares original data. If you have data, a report may be the stronger choice.
Can it be gated?+
Yes. We deliver it ready to gate, and we can write the landing page copy too.
Do you design it?+
Yes. We write it and design it.
Can it focus on one industry?+
Yes. Industry-specific white papers are some of the most effective pieces we write.
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Have a complex issue your buyers need explained? Let's make it clear.