A newsletter that keeps you top of mind.
“Clients forget about us between projects.”
We write a regular issue that keeps clients and prospects hearing from you, built and ready to send in your email platform.
The inbox is still the best place to be remembered.
Here is an uncomfortable truth about B2B buying: most deals happen months, sometimes years, after the first conversation. In between, your prospects get busy, your past clients move on to the next priority and your name slowly fades from memory. Then, when the need finally comes up, they call whoever is top of mind. Too often, that is not you.
You probably know you should be staying in touch. Maybe you started a newsletter and it stalled after a few issues. Maybe it exists but reads like a list of company announcements, and the open rates show it. Writing something people actually want to read, month after month, takes time your team does not have.
A great newsletter solves that problem quietly. It keeps your name in front of every client and prospect on your list without a single sales call. It gives people a reason to remember you, a reason to reply and a reason to forward you to a colleague who needs help. Done well, it becomes one of the most efficient relationship tools a B2B company has.
We write a newsletter worth opening. We work with you to define the format, the sections, the voice and the audience. Each month we gather ideas from your interviews, your articles and what is happening in your industry, then write an issue with useful ideas, a clear point of view and a little personality. Many newsletters work best in a leader's voice, and we write them that way when it fits.
We write the subject lines and preview text, then build each issue in the email platform you already use, such as Constant Contact, so it is ready for your team to review and send. You stay in control of what goes out and when. We take on the hard part: showing up with something good to say every single month.
The payoff builds over time. Clients remember you between projects. Prospects warm up on their own schedule. Referrals arrive from people who have been reading for a year. And when the moment comes, you are the name they think of first.
- A monthly newsletter issue
- Subject lines and preview text
- Built in your email platform, ready to send
- Ideas drawn from your articles and interviews
What changes when it is done right.
Regular, useful issues keep your name in front of buyers between deals.
One issue reaches every client and prospect on your list.
People pass along newsletters they like.
From first call to finished work.
Every engagement starts with a conversation about your problem. Here is what happens next.
We define the sections, the voice and the audience with you.
We pull ideas from your interviews, articles and industry news.
We write the issue and build it in your email platform.
You approve it, and your team sends it.
Nervous at first. Hooked by the end.
I put off making content about myself for years. I knew I needed it, I just never enjoyed it. Studio 26 turned out to be half strategy session, half therapy session, and somehow it's become one of the most fun hours of my month.
I'm my own worst critic, so I went into my first session expecting to hate how I sounded. Steve kept it so relaxed that I forgot we were recording. Now it's a session I actually look forward to.
The questions are what make it. Steve pulls out stories I'd forgotten I even had, and the hour flies by. All I do is show up and talk, and the team handles everything else.
Executive, electronics and defense industries
I expected one more meeting on my calendar. Instead, it's genuinely entertaining, with plenty of laughing along the way. It's completely seamless on my end, and it's always fun.
Executive, luxury hospitality industry
See it in the work.
Case studies from B2B companies where this service played a part.
Questions we hear about this service.
Don't see yours? Ask us when we meet.
Which email platforms do you work with?+
We build in the platform you already use, such as Constant Contact.
Can it come from a person instead of the company?+
Yes. Many newsletters work best in a leader's voice, and we write them that way.
How often should we send?+
Monthly is a strong rhythm for most B2B companies. We can go more often if you have the news to support it.
Who sends it?+
Your team does. We build each issue ready to go, and you press send.
Connect with 26 Characters.
Want clients to remember you between projects? Let's plan your newsletter.