Content execution

Website copy that explains who you are, fast.

“Visitors leave without knowing what we do.”

We write the pages that explain who you are and what you offer, ready for your web team to build.

What it is

If they can't tell what you do in five seconds, they leave.

Your website is where buyers decide whether to keep going. Most of them give it a few seconds. In that time, they want to know what you do, who you do it for and why they should care. If they cannot tell, they leave, and you never find out they were there.

For a lot of B2B companies, that is exactly what happens. The site is full of jargon that made sense in an internal meeting. It was written by committee, so every page tries to say everything. It is organized around your org chart instead of your buyers' questions. Different pages sound like different companies because they were written years apart by different people. And the copy was never written with search in mind, so the right buyers struggle to find it at all.

None of that is a design problem. You can rebuild the site in a beautiful new template and still lose people, because the words are what tell them whether they are in the right place.

We write copy that is clear, specific and built for search. We start by learning your audiences, your offerings and what genuinely makes you different, then plan the pages and the message hierarchy for each one so visitors find their answer quickly. From there we write every page in one consistent voice, from the homepage to service and capability pages, with headlines and metadata written to help the right buyers land on the right page.

You get finished copy ready for your web team or agency to build as is, plus help with revisions as the pages come together. If you only need part of the site, we can focus on a set of pages, such as capability or service pages. We can also move quickly when it matters; on one project we rewrote nine capability pages in five days.

The difference shows up fast. Visitors understand what you do and who it is for. Every page sounds like one company. And the website stops being a brochure people skim and starts doing its real job: turning the right visitors into conversations.

What you get
  • Copy for every page
  • Page structure and message hierarchy
  • One consistent voice across the site
  • Search-friendly headlines and metadata
Why it matters

What changes when it is done right.

01
Clarity

Visitors understand what you do and who it's for.

02
Consistency

Every page sounds like one company.

03
Findability

Copy written for search helps the right buyers land on the right page.

How it works

From first call to finished work.

Every engagement starts with a conversation about your problem. Here is what happens next.

01
Discover

We learn your audiences, your offerings and what makes you different.

02
Structure

We plan the pages and the message for each one.

03
Write

We write every page in one voice.

04
Hand off

We deliver copy ready for your web team and help with revisions.

In their words

Nervous at first. Hooked by the end.

“

I put off making content about myself for years. I knew I needed it, I just never enjoyed it. Studio 26 turned out to be half strategy session, half therapy session, and somehow it's become one of the most fun hours of my month.

Firm founder and newsletter author
“

I'm my own worst critic, so I went into my first session expecting to hate how I sounded. Steve kept it so relaxed that I forgot we were recording. Now it's a session I actually look forward to.

Founder, firm serving the data center industry
“

The questions are what make it. Steve pulls out stories I'd forgotten I even had, and the hour flies by. All I do is show up and talk, and the team handles everything else.

Executive, electronics and defense industries

“

I expected one more meeting on my calendar. Instead, it's genuinely entertaining, with plenty of laughing along the way. It's completely seamless on my end, and it's always fun.

Executive, luxury hospitality industry

Common questions

Questions we hear about this service.

Don't see yours? Ask us when we meet.

Do you build the website too?
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We focus on the words. We deliver copy ready for your web team or agency to build.

Can you rewrite just a few pages?
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Yes. Many projects focus on a set of pages, such as capability or service pages.

Do you handle SEO?
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Every page is written with search in mind, including headlines and metadata.

How fast can you work?
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Fast when it matters. On one project we rewrote nine capability pages in five days.

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