Original research your team can promote for months.
“Everyone's saying the same thing.”
We turn original data into analysis that shows the trends that matter, in a designed research report built to earn attention.
Original data is the one thing nobody can copy.
Open LinkedIn on any given morning and you will find hundreds of B2B companies saying roughly the same thing. Everyone has an opinion on the future of the industry. Everyone has five tips. After a while it all blends together, and buyers stop paying attention to any of it.
Original research cuts through that noise in a way opinion never can. When you publish data nobody else has, you give buyers something genuinely new. You give journalists a reason to cover you, event organizers a reason to put you on stage and your sales team a reason to start a conversation. And because a good report holds so many findings, it can fuel months of content across every channel you use.
The challenge is that research is hard to do well. It takes a sound method, careful analysis and the ability to turn a spreadsheet full of numbers into a story people care about. Many companies try once, get stuck in the data and end up with a report that is either too thin to matter or too dense to read.
We handle the whole process. We design the study with you, defining the questions, the sample and the method. We gather and analyze the data, whether it comes from surveys, public sources, your own data or a structured analysis of published content. Then we write and design a report with clear findings, strong charts and practical takeaways, and create the posts, articles and pages that carry it into the market.
We publish our own research too, including The Proof Gap, a study of 200 B2B case studies, and an analysis of more than 1,300 LinkedIn posts from CEOs of large B2B companies. So we know what it takes to make the numbers land. One research report we produced was launched at a global conference and picked up by 13 media outlets.
If you want to be the company your market cites instead of the one repeating what everyone else says, original research is the most direct way to get there. It is the one asset your competitors cannot copy.
- Research design and method
- Data analysis and findings
- A written and designed report
- Charts and exhibits
- Content to promote it: posts, articles and pages
What changes when it is done right.
New data gets shared, cited and covered.
Original research shows you know the market better than anyone.
One report feeds posts, articles, presentations and events.
From first call to finished work.
Every engagement starts with a conversation about your problem. Here is what happens next.
We define the questions, the sample and the method.
We collect the data and find what matters.
We turn the findings into a clear, designed report.
We create the content that promotes it across your channels.
Nervous at first. Hooked by the end.
I put off making content about myself for years. I knew I needed it, I just never enjoyed it. Studio 26 turned out to be half strategy session, half therapy session, and somehow it's become one of the most fun hours of my month.
I'm my own worst critic, so I went into my first session expecting to hate how I sounded. Steve kept it so relaxed that I forgot we were recording. Now it's a session I actually look forward to.
The questions are what make it. Steve pulls out stories I'd forgotten I even had, and the hour flies by. All I do is show up and talk, and the team handles everything else.
Executive, electronics and defense industries
I expected one more meeting on my calendar. Instead, it's genuinely entertaining, with plenty of laughing along the way. It's completely seamless on my end, and it's always fun.
Executive, luxury hospitality industry
See it in the work.
Case studies from B2B companies where this service played a part.
Questions we hear about this service.
Don't see yours? Ask us when we meet.
Where does the data come from?+
From surveys, public data, your own data or a structured analysis of published content. Our own reports have studied B2B case studies and executive LinkedIn posts.
Can it launch at an event?+
Yes. Reports make strong launch pieces for conferences and industry events.
Do you write the promotional content too?+
Yes. We can create the posts, articles and landing pages that carry the report.
Can readers download it in exchange for an email?+
Yes. We can set it up as a gated download so the report also builds your list.
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Want research that gets your company talked about? Let's design the study.