4.09 million impressions, 72% of them from people outside his network.
A solo recruiter with no time to write earned 4.09 million impressions and reached 1,174,609 people in 12 months, and 72% of his audience came from outside his own network.
One of the best in his market. Most of it didn't know.
He places go-to-market leaders inside founder-led, venture-backed and private equity-backed software companies. His clients knew he was good. The rest of his market had never heard of him.
He runs a solo desk and works 60-plus hours a week on live searches. Content always lost to the next candidate call. When he did post, it was job ads and open roles, not the sharp opinions he shares on every client call.
He also had no read on what earns reach on LinkedIn: which formats, which hooks, which posting times.
All I do is show up once a month and talk. 26 Characters turns my opinions into posts that sound exactly like me, and people call just to tell me they love the rants. I got back hours I used to lose to my own marketing, and I’ve sent half a dozen peers their way.
One conversation a month, a steady stream of content.
We wrote down his positioning, beliefs, audiences and voice in a Brand OS before we wrote a single post.
Then we set up one Studio 26 conversation a month. He talks. We listen for the stories and the opinions that make him different. Our team turns each conversation into posts, video clips, quote tiles, blogs and newsletters in his voice.
Everything is scheduled and published for him. He approves. That's his whole job.
We agreed on three content lanes from the start: strong opinions about recruiting, humor that invites a response, and practical hiring advice written for hiring managers rather than candidates. Eighteen months of those conversations later became the raw material for his book.
His positioning, beliefs, audiences and voice, written down once.
He talks. We listen for the stories.
Posts, video clips, quote tiles, blogs and newsletters, all in his voice.
He approves, and it goes live.
512,000 people met him in one post.
In the last 12 months, his posts earned 4.09 million impressions and reached 1,174,609 people, 26 times his follower count. 72% of his audience came from outside his own network. One post was seen by 512,000 people, and a post about turning down a 14 percent fee drew 471 reactions and 128 comments.
Founders and sales leaders he had never met started the conversation themselves. People call to say they love his posts, and the steady stream of warm leads means less cold calling. He also got back 5 to 8 hours a month that used to go to do-it-yourself marketing.
Then he started sending people our way. At an industry conference, peers kept asking what he was using, and he gave our name to about half a dozen of them. One of those referrals started a trial with us.
And his monthly conversations, 18 of them, became the foundation for his own book.
The services behind this story.
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Posts for your leaders and your brand, built from interviews and your plan.
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