Episode 2: Igniting B2B Marketing through Rehumanizing Strategies with Ethan Beute, Chief Evangelist of BombBomb, Podcast Host, and Best-Selling Author

With the quick consumption and fast-paced lives of consumers by the agency of digital accessibility of almost anything and everything, businesses gravitate towards templated and programmed responses and techniques. But is this the best marketing approach?

In this episode, Ethan Beute joins Steve Goldhaber as they share strategies and ways to approach B2B and B2C marketing that can promote opportunities for business growth.. Find out how personal trust and marketing service exceeds clickbaits and other social media hacks.

He also shares how writing a book and hosting podcasts generate consistent connection with clients and future prospects. Albeit their fun, rewarding and facile nature, real stories of real people make a powerful influence over thoughts and behaviors of readers and listeners, resulting in dramatic benefit to both the consumers and the company.

Tune in to learn how humanizing businesses impact the future of marketing.

Follow Ethan on LinkedIn and check out his books - Human-Centered Communication: A Business Case Against Digital Pollution and Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.

What You’ll Learn In This Episode:

• How faceless interaction does not equate to even a simple digital personal videos
• The Application of Psychology and Communication in Marketing Research
• The significance of personal relationship in B2B and B2C Marketing
• Ways to Accelerate Sales & Improve Customer Experience
• Improve engagement opportunities through deepening relationship and understanding product value
• The Ultimate Content Marketing Piece
• How to use Content-Based Networking to provoke thoughts and generate conversations?
• How to deepen, improve, and refine listenership and customer engagement?
• Tips to combat quick consumption in B2B and B2C Marketing
• Tips to choose, commit and invest on specific verticals
• How to use problems of existing customers as leverage in market positioning
• Pros and Cons of being a Marketer
• Different Effective Tools for Marketers