Episode 6: How to Build Authority and Credibility on LinkedIn with Matthew Hunt

Steve sits down with Matthew Hunt, Founder of Automation Wolf, a communications and demand generation company which helps busy B2B founders/CEOs create all their LinkedIn content in one hour each month.

Matthew has built three B2B profitable companies in the last 13 years and has been hired by hundreds of businesses to help them implement his marketing and sales strategies. Some of these companies include RE/MAX, Valvoline, FedEx, Chef's Plate, League, and TouchBistro.

Listen in as Matthew breaks down his ultimate B2B demand generation system, which he calls the “three-pillar system”. This involves creating short-form, long-form, and controlled-form content to develop the know, like, and trust factor among those who come across your brand.

Matthew also discusses “content networking”: creating content through interviews, summits, and other avenues that allow you to promote other thought leaders and industry experts while bolstering your own credibility as a brand.

Key Takeaways:

• Demand builds the know, like, and trust factor, and it all begins with having a system that helps your brand stay top-of-mind. Publishing short-form content regularly is one of the best ways to stay top-of-mind; publishing long-form content will cultivate trust; and publishing controlled-form content will allow you to gain loyalty without making leads feel like they are being “marketed” to.
• Don’t worry too much about trying to keep up with or even “game” the algorithm of the social media platform you are publishing content on. As long as your content is chock-full of value and that you show up regularly, you will already be further along than most others trying to build a strong online persona.
• “Content networking” is a great door opener that builds up your brand and credibility by leveraging the expertise of other influential individuals. Because you are the “host” (think Oprah, Joe Rogan, Tim Ferriss, etc.), collecting all of this curated information will turn you or your organization into a trusted hub for high-value content to your target audience.

Connect with Matthew Hunt on LinkedIn.