Episode 14: Brand Launching Through the Power of Storytelling, Physical Marketing, and Virtual Engagement in B2B | Glenn LaFollette

Getting your business to take risks and try new things establishes your brand positioning and upscales your content marketing. Join Glenn LaFollette, a content marketer and storyteller for brands, as he discusses the importance of finding a story to activate a brand launch and why effective storytelling is crucial in B2B marketing to create effective and engaging stories that can reach a wider range of audiences across multiple mediums.

Glenn also talks about his first B2B and content job that has helped him shape his marketing career and the valuable lessons he learned during his transition from journalism to marketing. Listen in as he highlights the impacts of Artificial Intelligence (AI), how it provides new opportunities for content creation, and how can it be the new partner of content creators to help them produce better content. Hover that play button now and also find out how you can engage your audience virtually!

Key Points From This Episode:

• Glenn talks about how to do a brand launch the right way.
• The ‘show, don’t tell’ principle in rebranding and the importance of finding a story that highlights what the brand is all about.
• How effective storytelling could leverage your content?
• The importance of finding the right story, candidate, and partner to showcase your brand effectively.
• Why does long-form content capture the attention of potential buyers?
• The key to success in physical marketing: clear strategy, sales team collaboration, and design and delivery of materials.
• The creative outlets and new ways to reach out to clients and engage clients virtually.
• Glenn encourages business owners to take risks and venture new things for their business to keep their audience engaged.
• Glenn’s first B2B and content job and the lessons he learned when he pivoted from journalism to marketing.
• The impacts of Artificial Intelligence (AI) and Glenn’s initial thoughts about it and the future of content creation.
• The vision of Glenn on the potential of AI helping content creators produce more impactful and interesting content.

Connect with Glenn LaFollette on LinkedIn.