Episode 15: Critical Elements of B2B Marketing | Stephen Kemish

In this episode, Stephen Kemish, Founder & CEO of Intermedia Global Ltd., discussed how his company helped a global tech company stand out in various markets by conducting an audit and mapping their content by genre and stage. They discovered that creating more educational content was the best way to sell and market the technology effectively. Stephen emphasized the importance of being helpful and awakening ideas, which taught them the importance of understanding the needs of the audience.

The conversation then shifted to the topic of AI in marketing, particularly in content creation. Stephen shared his insights on how AI is already capable of creating interstitial content like social media posts and emails, which frees up humans to focus on more intelligent tasks. He also warned about the compound problems that AI can cause with search engine optimization and the potential dangers of AI replacing humans in decision-making roles.

Keypoints of the episode:

• Conducting a content audit and mapping it by genre and stage can help identify gaps in your B2B marketing strategy.
• Educational content can be a powerful way to sell and market technology effectively, as it can build trust with your audience and position you as an expert in your field.
• AI can be used to create interstitial content, such as social media posts and emails, freeing up humans to focus on more complex tasks.
• Use AI wisely, as it can cause compound problems with search engine optimization and potentially replace humans in decision-making roles.
• Understanding the needs of your audience is crucial in B2B marketing, as being helpful and awakening ideas can lead to more effective and successful campaigns.

Connect with Stephen Kemish on LinkedIn.