Episode 17: The Power of Podcasting for B2B | Jeremy Shere

Jeremy Shere, Founder & CEO of Connversa Podcasting discussed all things podcasting for businesses. Jeremy shares insights from his experience as a seasoned podcast producer, cautioning that while it may seem easy to get a podcast up and running, there's a lot of work involved. They also discuss the importance of setting goals and how to integrate a podcast into your existing marketing ecosystem. Plus, Jeremy shares tips on repurposing existing content as a podcast.

They also delve into the complexities of B2B marketing, with Steve sharing his fascination with the dynamic buying environment and the different dynamics at play. Jeremy adds that it's like a complex puzzle, with the pieces always morphing and changing, and shares some of his own experiences with closed deals that end up being postponed.

Tune in to this episode of the Interesting B2B Marketers Podcast and discover the power of podcasting for your business. Don't miss out on valuable insights and tips from podcasting expert Jeremy Shere. Hit play now and get started on your podcasting journey!

Key points of the episode:

• The importance of setting goals and integrating a podcast into your marketing ecosystem.
• Insights from Jeremy's experience as a seasoned podcast producer, cautioning that while it may seem easy to get a podcast up and running, there's a lot of work involved.
• Tips on repurposing existing content as a podcast.
• Fascination with the complexity of B2B marketing, including the dynamic buying environment and the different dynamics at play in decision-making processes.
• The challenges of cutting through the noise and engaging B2B buyers in a long sales cycle.

Connect with Steve and Jeremy on LinkedIn.