Episode 32: Powering Up Your B2B Marketing Strategy: Creating Effective Content Strategies | Michael Brenner

This episode of the Interesting B2B Marketers podcast features a conversation between Steve Goldhaber and Michael Brenner, an experienced marketer with a 25-year career in sales.

In this episode, they discuss how Michael got into marketing and how to create effective content strategies that meet the needs of customers. They also cover topics like employee activation programs, developing an online content strategy, and creating a solid editorial strategy.

Finally, they discuss the power of compounding results, the importance of consistency in content creation, and advice for their younger selves about life and career.

Tune into this episode to learn how to create an effective B2B marketing strategy!

Key learnings from this episode:

• Know your customers’ needs and create a content strategy that meets them.
• Take advantage of employee activation programs to increase brand awareness and revenue.
• Develop a sound editorial strategy with a distinct voice for larger companies with multiple product and service lines.
• Understand the power of compounding results and consistency in content creation.
• Leverage experience and contextual understanding to make things easier over time.

Connect with Michael Brenner and Steve Goldhaber on LinkedIn.