Episode 34: Unlock Your Marketing Potential: AI, NLP & Beyond with Katie Robbert

Steve sits in with Katie Robbert, Co-Founder and CEO of Trust Insights, a marketing, analytics, and data agency.

Katie discusses the power of natural language, machine learning, and artificial intelligence to unlock insights from customer feedback. They give advice on how businesses can leverage tools to create a deeper understanding of their customers' needs, beyond just conversion.

The conversation also dives into the intersection of marketing and technology, offering tips for those working with developers. Other topics discussed include Google Trends, the potential for an Apple-Google merger, the psychology of marketing, being patient in your technology journey, and advice they would give their younger selves.

Tune in to learn more!

Key learnings from this episode:

• Understanding customer needs beyond what they want is key to successful marketing.
• Having self-awareness about where you are in your technology journey before implementing advanced technologies is essential for better results.
• Natural language processing can be used to gain deeper insights from customer feedback and help marketers better understand their customers' wants and needs.
• AI and automation can help marketers save time and optimize their processes.
• Continuous learning is important for both managers and marketers in order to stay on top of the latest trends and technologies.

Connect with Katie Robbert and Steve Goldhaber on LinkedIn.